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When using Google Adwords there is a cost based on a PPC (Pay-Per-Click) or based on the number of displays. Your cost will depend on the number of displays and on the number of visitors that click on your ad. This ads need to be properly configured, as they can become very expensive very quickly if they are displayed too often and to unnecessary users.

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Google adwords or seo ii l.jpg

Google Adwords or SEO (II)

http://www.seoplus.co.nz


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Costs

  • When using Google Adwords there is a cost based on a PPC (Pay-Per-Click) or based on the number of displays. Your cost will depend on the number of displays and on the number of visitors that click on your ad. This ads need to be properly configured, as they can become very expensive very quickly if they are displayed too often and to unnecessary users.


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  • Using SEO services implies higher costs initially, but the return of investment will also be higher, because of the long lasting effect of such a campaign. Another benefit is that you can always adjust the keys you would like to have your website indexed against.


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How are they displayed?

  • When using SEO services, the website will be ranking better in searches. "Normal" websites will be displayed on the left side and their order is based on the rankings calculated by the search engine. Research has shown that 80% of users that are using a search engine prefer the websites that are listed in the search engine because of organic (natural) ranking.


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Similarities

  • As you've probably seen already, both methods work based on your page being present on the Google Search website. Also both methods work based on indexing keys (words).

  • Success of both methods will highly depend on the search keys that are used:

    • if you choose keys that are not highly used in people searches, than you will not obtain a high Internet traffic.

    • on the other hand if you chose keys that are not relevant to your website, but are used in searches, you will obtain Internet traffic, but this will not bring you new customers, so you will have low return on the investment you made. For a Google Adword campaign, a high bounce rate can be very expensive and can have very low return. Users can end up opening a link to your website, but are not interested in your content because of the irrelevance to their search.


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  • If you to see our SEO Services or you want to learn more about SEO visit our site http://www.seoplus.co.nz. In the resources section of our site you can find some SEO Tools and a SEO dictionary.

  • More about the importance of having your website listed in top ten googletop ten google on our site. Search engine optimisation articles and tips.


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