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Trends and Cultures of Lollywood. Introduction to L ollywood. The word “Lollywood” was first coined in 1989. The film industry in Lahore started in 1929 . Pakistan feature films shot in Pakistan are in Urdu and also in other languages e.g. English and Pashto etc.
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Introduction to Lollywood • The word “Lollywood” was first coined in 1989. • The film industry in Lahore started in 1929 . • Pakistan feature films shot in Pakistan are in Urdu and also in other languages e.g. English and Pashto etc. • Pakistan shared its film history with India from 1896 to 1947.
MianAbdurRasheedKardar was the man who started film making in Lahore.
First Punjabi film was ”HEER’RANJHA” in 1932. Begum and RafiqGhaznaviplayed title role in film.
Trends and Culture in Classical Age • “Do Aanso” A Pakistani golden jubilee film released in 1950 on screen for 25weeks.
The first ever Golden Jubilee Urdu film in 1954 was “SASSI”.
Another film of the same genre i.e Drama and love storywas made in 1968 as “SASSI PUNNU”
The songs of the Film “SASSI PANNU” were sung by KAUSAR PARVEEN.
The first diamond jubilee film of Pakistan was ZARQA, released on 17 October 1969.
1970 t0 1979 • In 1970 the first Pushto film was released which was “Sherbano”
1980-1989 • After the trendsetter like MaulaJatt in 1979, the violence was introduced in Pakistani film industry.
1990’sera Reema and Shan were introduced. Saima replaced Anjuman with Sultan Rahi’s death in 1996.
1998-Choorian • Choorian was the trend setter block buster released in 1998. • Huge grossing of 200 million. • Turned the cinema back to soft-romantic Punjabi movies
2002 • YehDilApkaHua by Javed Sheikh was released with the intention of moving the industry towards Urdu cinema, & Javed Sheikh succeeded • It grossed 200 million rupees
2007-Turnining of tables • Khuda Key Liey turned the tables from Voilent Punjabi & Romanticized urdu movies. It gave a subject that moulded the thinking style of audience • Gained the attention of audience, though with some controversial ideas but still
Geo Films continued efforts with their 'Revival of cinema', the Pakistan New Cinema Movement was launched in 2009. • The efforts seemed practical with the release of Main HoonShahidAfridi, Bol, Raamchand Pakistani followed by ZindaBhaag & Waar
Now more youngsters are stepping in & we can expect a more better cinema from the educated & sensible generation.