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Search Engines

Search Engines. Google and Others. How search engines work. What’s the problem with search engines. Results can be manipulated Google personalization – web history SEO – Search engine optimizations Privacy concerns Search results don’t always give you specific enough results

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Search Engines

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  1. Search Engines Google and Others

  2. How search engines work

  3. What’s the problem with search engines • Results can be manipulated • Google personalization – web history • SEO – Search engine optimizations • Privacy concerns • Search results don’t always give you specific enough results • Both Bing and Google usually return WikiPedia entries in the top 10 – Bing does it more often

  4. The problem with Google • Google Web History • Mostly a problem if you are logged into your Google account (or Gmail) • Tailors results based upon your search habits • Can produce bias in searches • You have to opt-out of web history – most students don’t know this • Privacy of your data • Almost all students start searches using Google

  5. Some Alternatives to Google • General Web • DuckDuckGo • Blekko • Dogpile • Specialized • WolframAlpha • Pipl • Blinkx • Healthline • Technorati

  6. General Web • DuckDuckGo.com • Anonymous Searching • Bang searching - !yt 18th century theatre • Allows you to search within a web site • Blekko.com • Narrows down your search on its own • Filters out sites that seem to exist mostly to capture traffic • Dogpile.com • Meta search engine that searches other search engines

  7. More Alternatives • Specialized • WolframAlpha.com • Ask questions, get data and answers • Pipl.com – people search • Blinkx.com – media search • Healthline.com – health search • Technorati.com – blog search

  8. The Deep Web • The part of the internet that is not indexed by the spiders. • May be specialized databases • Not searchable by normal means using spiders

  9. Deep Web assignment • Break out into groups of 3-4 • Find at least three deep web sites that provide information related to your discipline

  10. Deep Web portals • http://infomine.ucr.edu/ • http://vlib.org/ • http://www.intute.ac.uk/ • http://aip.completeplanet.com • http://www.infoplease.com/index.html • http://oedb.org/library/college-basics/research-beyond-google#deep • http://www.baylor.edu/lib/electrres/index.php?id=31361 • http://www.dmoz.org/Computers/Internet/Searching/Search_Engines/Specialized/

  11. Martin Luther King Jr. • Do a Google search for Martin Luther King Jr. • On the first page of results you will see http://www.martinlutherking.org • Go to this site • Is this a credible site? • How do we know? How do our students know?

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