TECHNOLOGY ACCEPTANCE MODEL. By : MOHAMAD NAIM BIN OSMAN. INTRODUCTION. Technology Acceptance Model (TAM) is a theoretical foundation to explain and predict the individual’s acceptance of information technology.
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MOHAMAD NAIM BIN OSMAN
Davis et.al (1989)
External Variable- effective technology and ease of use and easy to use for daily work and daily life
Attitude toward using-human attitudes towards the use of either technology effectively in their daily lives
Actual System Use-perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes
Davis, Bagozzi, & Warshaw (1989)
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