Growing your Home Performance Business. Steps to Sustainability. Blaine Fox. 2011. Today’s Take aways. Retail marketing strategies for generating energy audit and retrofit leads. How to improve sales performance to convert leads into audits and audits into retrofit work
Steps to Sustainability
2. What’s the best message to get
them to act?
3. What’s the most efficient
medium to deliver that message?
In order to master the strategies of retail marketing, you must first ask yourself these 3 questions:
Identify your target customers.
Heat maps from user eye tracking studies show us how people view web pages. Note the “F” pattern.
Striking vehicle wraps
Door hangers-canvassing , site signs
Public MarketingGuerilla Marketing
Targeted Direct Mail
Sender/ Service Contractor
3. Communication Channel
1. Personal Filter
4. Personal Filter
Source: June Cable & Victoria O’Donnell, University of North Texas
What are the benefits ?
Pride in workPersonnel: The Right People in the Right Positions
High Customer Satisfaction metricRewarding the Behaviors You Want
Never underestimate who’s online