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Title. ATC Roadshow April 2010. Name Date. Avril Zanato. Thank you. Heading 1 ( A rial bold - point size 2 2 ). Agenda Customer Service survey What’s new ATC Zone Illegal training centres Marketing Fasset accreditation. Heading 1 ( A rial bold - point size 2 2 ). Survey Purpose

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Title

ATC Roadshow

April 2010

Name

Date


Avril Zanato

Thank you


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Agenda

  • Customer Service survey

  • What’s new

  • ATC Zone

  • Illegal training centres

  • Marketing

  • Fasset accreditation


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Survey

  • Purpose

    • Improve our customer service levels

    • Get feedback on what we are doing wrong and how we can fix it

  • Results

    • 1st Quarter – 74%

    • 2nd Quarter – 90%

  • Suggestions

    • Training material orders

    • Training material content

    • Assessments and certificates


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What's new

  • New Softline Pastel branding

  • New courseware

  • ATC business pack

  • Automation of systems

  • Automation of assessments / online assessments

  • New developments in the training material development team


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New Softline Pastel branding

  • Why change?

    • Sage embarked on a global brand alignment strategy

    • Ensure as a group of companies we are more unified

    • Recognisable around the globe

  • New visual identity

    • New fonts

    • Bright and vibrant colour palettes

    • White space

    • Organic shapes

    • Photography - human touch


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New Softline Pastel box shots


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Jan/Feb 2010 print ad

  • Print Ads:

  • Business Day

  • Sake Beeld

  • Accountancy SA

  • The Accountant

  • Financial Mail

  • Entrepreneur


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Jan/Feb 2010 billboard


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Jan/Feb 2010 street pole ads

  • Johannesburg, Pretoria, Bloemfontein, Klerksdorp, PE, Richards Bay,

  • Kimberley, Welkom, Witbank, Rustenburg


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April 2010 Evolution print ad


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April 2010 Evolution billboard


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April 2010 Evolution street pole ads

  • Johannesburg, Pretoria, Bloemfontein, Klerksdorp, PE, Richards Bay,

  • Kimberley, Welkom, Witbank, Rustenburg


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Vehicle branding artwork for ATCs


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New Softline Pastel manual covers


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New courseware

  • Look and feel

    • More black

    • Rounder edges for the heading boxes

    • Quick info boxes

  • General corrections

    • Spelling and grammar

    • Inclusion of missing screen shots

    • Corrected data fields and values

  • Student data disc

    • Navigation is more user friendly

    • Includes mock assessments

    • Simulations of certain activities


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New courseware

  • Pastel Xpress / Partner Version 11 release

    • End April 2010

      • Pastel Xpress

      • Pastel Partner Processing, Intermediate and Advanced

      • PCI module 1

      • PCI module 2

    • Mid May 2010

      • All the Pastel Partner add-on modules

      • Pastel Partner PCI module 3

    • End May 2010

      • Pastel Partner PCI module 4 & 5


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ATC business pack

  • Discounts for loyalty

  • More items

    • Complimentary mouse pads

    • Complimentary bookmarks

    • Complimentary pens

    • Complimentary notepads

    • Complimentary assessments

    • Complimentary training material

  • Purpose

    • Material for your first training session

    • You can recoup your ATC sign-up fees


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Automation of systems

  • Future plans – ATC Web Store

    • Phase 1: Automate training material orders

    • Phase 2: Automate assessment orders


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Phase 1: training material orders

  • Benefits

    • No more lost orders

    • No more delays

    • No more mistakes

    • Online – convenience of ordering any time of the day

    • Automatically calculate pricing / discount

    • Automatically calculate courier fees

    • Update you on stock levels when you order

    • Track your order


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Phase 1: training material orders

  • Notification of order is sent to Pastel

  • We will check whether payment has been made

  • Three payment methods

    • Credit card

    • Electronic transfer

    • Account (30 day)

  • Once payment has been received, the order will be processed and dispatched


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Phase 2: assessment orders

  • Benefits for you

    • No more lost orders

    • No more delays

    • No more mistakes

    • Online – convenience of ordering any time of the day

    • Assessment credits

  • Benefits for the student

    • Results will be instant

    • Brief overview of where the student went wrong

    • Receive a letter to say that they have passed

    • Turn around time of certificates will be quicker


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New developments in the training

material development team

  • More focused on the development and improvement of training material


Tania Williams

Thank you


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ATC Zone

  • ATC white papers

    • Start-up documents

    • Manual updates

  • ATC builds

  • ATC Knowledge Base with login screen

  • ATC feedback (responses are tracked)

  • ATC Web Store – manual ordering

  • ATC assessments


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Illegal training centres

  • Please keep us updated on illegal training centres


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Marketing

  • Marketing guidelines

    • ATC names

    • ATC domain names

    • ATC websites

    • ATC logos

  • Marketing rebates

    • Print media, street pole ads and vehicle branding

    • Rebate calculation

    • Adverts must only include Pastel courses

    • Claiming the rebate (artwork must first be approved by Pastel)

      • Advertisement invoice and proof of payment to be submitted


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Fasset Accreditation

  • QAP – Quality Assurance Partner

    • What this means for ATCs

  • Uploading of ATCs to Fasset

  • Uploading of learner results to Fasset

  • Use of Fasset logos

  • Obtaining information on the Unit Standards for Pastel courses


Thank you

Thank you


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