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NTC, San Francisco April 27th, 2009. Ok, the session sounded interesting on paper but now that I’m here… What the hell IS this ?. ICNP was an experiment to . See how 3 matrixed teams of frienemies can share process, methodology, and brain power

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ntc san francisco april 27th 2009
NTC, San Francisco

April 27th, 2009

icnp was an experiment to
ICNP was an experiment to ..
  • See how 3 matrixed teams of frienemies can share process, methodology, and brain power
  • Create different flavors of integrated web solutions using 1 special ingredient
  • Practice what we preach
  • Do it all in 8 hours
icnp faq
  • Which one of you is supposed to be Morimoto?
  • Is somebody gonna bite into a yellow pepper?
  • Can I meet Alton Brown?
  • Do I have to eat weird stuff like clam ice cream?
  • What does “Allez Cuisine mean”, anyway?
  • Will I finally find out where kitchen stadium really is?
  • Can I play with a crème brulee blow torch thing?
the chefs never too many
The Chefs(Never too many)
  • Beaconfire Consulting

Ali Cherry, Eve Simon, Milo Sybrant

  • Forum One Communications

Andrew Cohen, Michaela Hackner, Brian Pagels

  • Free Range Studios

Susan Finkelpearl, Ross Nover

  • Firefly Partners

Maureen Walcott, Jimmy Cudzilo, ErinJohansen Hurwitt

the secret ingredient si youth speaks
The Secret Ingredient (SI):YOUTH SPEAKS
  • Spoken word performance, education & youth development
  • Shift the perception of youth by combating illiteracy, alienation and silence
  • Empowering next generation of leaders, self defined artists and visionary activists
  • Over 45,000 Bay Area teens each year
  • Partner programs in 42 U.S. cities
the rules
The “Rules”
  • Create Youth Speaks meal in 8 hours
  • 3-4 people per team including a captain
  • Ingredient revealed 3 days before jam session
  • Meal must have design, strategy & “wild card”
  • Should balance long-term vision with action
  • Must use social media
  • No peeking!
our judges
Our Judges?

That would be YOU, NTC.

After the meals are presented,

please text your favorite team name to [xxxx]

Sunday, February 8thOur day of Unrest(or what happened when 11 web professionals gave up half of their weekend to do something crazy)
the day began
The Day began..
  • Met at Beaconfire offices in Arlington, VA at 10 am
  • Introduced the Secret Ingredient
  • Teams & Captains assigned
  • Group discussion of the day’s goals
  • Set ground rules
  • Played with Atlas
planning strategy more atlas
Planning, Strategy & more Atlas
  • Team Breakouts
  • Generated questions for the SI
  • Named the teams
  • Created a plan of action for the day
  • Atlas helped …
the secret ingredient speaks
The Secret Ingredient … speaks
  • Hour long conf call with James Cass
  • Asked questions
  • Asked more questions
  • Eyeballed the other

teams to see if we

could take ‘em

in a rumble

and off we went
And off we went ...
  • Started to work
  • Had some lunch
  • Worried we would run out of time
  • Came up with some cool stuff
  • Debriefed our lessons learned
what we learned
What we learned
  • Web folks working for non profits are pretty damn smart
  • There is more that unites us than divides us
  • If you set immediate goals and focus on moving forward, you can accomplish anything in 8 hours
what we else we learned
What we else we learned
  • Need to divide and conquer
  • Collaboration is sometimes harder with people you don’t know that well
  • ALWAYS have a dog to play with if

you spend your Sunday in the office