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外 贸 英 语( 12 ) I P 辅 导 PowerPoint PPT Presentation


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外 贸 英 语( 12 ) I P 辅 导. 主讲:张华. 课程说明. 本课程是开放教育专科英语专业外贸方向的一门专业必修课。也可供英语专业其他方向选修。 本课程为外贸英语系列教程(外贸英语 1.2.3.4 )的基础部分。一学年学完。教材使用 《 步入商界(商务英语初阶) 》 。. 教学目标. 本课程的目的是让学生了解国际贸易的概况、流程,熟悉英语在国际商务中的应用。使学生能够掌握基本的国际商务知识,在一般的商务活动中听懂并进行简单的英语对话,用英语处理基本的商务业务,如商务会议、接待客户、简单的贸易函电等。为进一步学习外贸英语业务打下基础。.

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外 贸 英 语( 12 ) I P 辅 导

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12 i p

外 贸 英 语(12)I P 辅 导

主讲:张华


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课程说明

  • 本课程是开放教育专科英语专业外贸方向的一门专业必修课。也可供英语专业其他方向选修。

  • 本课程为外贸英语系列教程(外贸英语1.2.3.4)的基础部分。一学年学完。教材使用《步入商界(商务英语初阶)》。


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教学目标

  • 本课程的目的是让学生了解国际贸易的概况、流程,熟悉英语在国际商务中的应用。使学生能够掌握基本的国际商务知识,在一般的商务活动中听懂并进行简单的英语对话,用英语处理基本的商务业务,如商务会议、接待客户、简单的贸易函电等。为进一步学习外贸英语业务打下基础。


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第一单元 自我介绍

  • 单元重点:

  • 1. Giving name and job tile

  • 介绍自己的姓名和职务

  • 2. Greeting people

  • 打招呼

  • 3.Talking about your company

  • 谈论公司情况


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  • 本单元主要情节:

  • Bibury System is a British company. It manufactures electronic toys.

  • Edward Green starts a new job at Bibury System.

  • Jenny Ross shows Edward Breen the company offices. Edward sees a new product: “Big Boss”


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重点词汇

  • Reception 接待

  • Workshop 车间

  • Board room 董事会会议室

  • Sales and marketing 销售与营销

  • Administration 行政管理

  • Research and development 研究与开发


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重点词汇

  • Manufacture v. 工业制造 批量生产

  • Prototype 用于生产的样品

  • Greet v. 打招呼

  • Introduce v. 介绍

  • Colleague 同事

  • Make a small talk 寒暄

  • Board of directors 董事会


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重点词汇

  • Executive adj. n. 执行的,执行者

  • Manager 经理

  • Assistant 助理

  • Secretary 秘书

  • Work for … 为…工作 在…工作

  • Report to somebody 向…汇报 在…手下工作


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课文讲解

  • 本单元内容比较简单,是见面打招呼和了解公司结构。主要掌握一些常用的见面打招呼的用语和描述公司结构的用语。


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语言点归纳

  • 初次见面的用语:

  • Give your name: My name is …

  • I am …

  • Be polite: How do you do?

  • Pleased(nice,glad) to meet you.

  • Reply: How do you do?

  • Pleased (nice,glad) to meet you.


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语言点归纳

  • 同事之间见面打招呼:

  • Greet: Good morning(afternoon, evening).

  • Be polite: How are you?

  • Reply: Fine, thank you.

  • How are you?

  • 注意:good night!是晚安的意思。不是见面用的,而是告别用的。


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语言点归纳

  • 寒暄:

  • Weekend:

  • --- Good weekend?

  • --- Excellent, thank you.

  • Weather:

  • ---It’s cold this morning.

  • ---yes, very cold.


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语言点归纳

  • 公司结构:见教材第二页图表

  • Managing director 总经理

  • Sales and marketing director 销售营销经理

  • Development manager 开放经理

  • Head of sales 销售主管

  • Head of administration 办公室主任(行政主管)

  • Marketing executive 营销员


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语言点归纳

  • Introducing yourself(自我介绍):

    I’m … I am Edward Green.

    I am a … I am a marketing executive.

    I report to … I report to Don Bradley.


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语言点归纳

  • Talking about your company:

  • I work for …

    ---I work for Bibury Systems.

  • Our company…

    ---Our company manufacture toys.

  • We have offices in …

    ---We have offices in London.


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语言点归纳

  • Introducing a colleague(介绍同事):

  • This is …

    --- this is Edward Green.

  • He is …

    --- He is our new marketing executive.

  • She is …

    ---She is the head of sales.


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第二单元 使用电话

  • 单元重点:

  • 1.starting a telephone conversation

    开始电话交谈

  • 2. Getting through

    转接来电

  • 3. Taking messages

    记录电话留言


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本单元情节

  • Edward Green wants Mr. Smith to buy Big Boss.

  • Don Bradley telephones Phil Watson at RUYJ Advertising.

  • Mr. Sakai, a Japanese client, rings Clive Harris to discuss a meeting.


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重点词汇

  • Make a telephone call 打一个电话

  • Ring somebody 给某人打电话

  • Call call back 致电 回电

  • Contact somebody 联系 联络某人

  • Hold 等,不要挂断

  • Hang on 别挂

  • Hang up 挂断电话


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重点词汇

  • Switchboard 交换台

  • Take a message 记录留言

  • Available 有空的,可以得到的

  • Direct line 直拨,直线

  • Check v. 核查

  • Mobile (phone)移动电话

  • Extension 分机

  • Put somebody through 把某人的电话接进来


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重点词汇

  • Advertising 广告

  • Client 客户

  • Catalogue 目录

  • Arrange 安排

  • Discuss 讨论

  • Figures 数据 数字

  • Presentation 报告 汇报


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课文讲解

  • 本单元的节目主要是电话的使用,包括英语的一些电话礼节,常用表达,如何致电,接电话,转接和记录留言。

  • 要求学员了解、熟悉并能流利使用常用电话用语,以及电话中的礼貌语言。


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语言点归纳

Making a call

  • Give your name and company:

    • Hello, my name is …

    • I am from …

  • Say who you want to speak to:

    • I would like to speak to …, please.

    • Can(May) I speak to …, please?


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语言点归纳

Taking a message

Offer to take a message:

--- Can I take a message?

--- Can I give him a message?

Ask for the name:

---Can I ask who is calling, please?

--- Who is calling, please?


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语言点归纳

Taking a message

Ask for the telephone number:

---Can I have the number, please?

---What is your number, please?

Check information:

---Just let me check that.

---Can you repeat that, please?


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语言点归纳

Check the number:

repeat the number

Check the spelling:

---Can you spell that, please?

---Is that B-I-B-U-R-Y…

Be polite:

---I am sorry, but…

--- I am afraid that …

--- Sorry to keep you waiting.


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语言点归纳

  • Requesting (提出要求):

    • Can I …

      --- Can I speak to Peter?

    • Can we …

      --- Can we meet?

    • I would like to…

      --- I’d like to talk to Mr. Smith, please.


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语言点归纳

  • Responding to problems(对问题作出回应)

    • I am afraid he is in a meeting now.

    • I will ring back.

    • Yes, I will hold.

  • Asking questions:

    • Is that …?

    • Are you …?

    • When is Mr. Jones free?

    • Do you want to…


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第三单元 安排约会

  • 本单元重点:

  • Asking for a meeting

  • 请求会晤

  • Fixing times and dates

  • 确定时间和日期

  • Getting people to do things

  • 让别人做事


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本单元主要情节

  • Edward Green makes an appointment with Mr. Smith.

  • Jenny Ross arranges a time for a meeting with Mr. Sakai.

  • Derek Jones and Clive Harris discuss the Launch of Big Boss


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重点词汇

  • Appointment

    • Make an appointment

    • Arrange (ask for, set up) a meeting

    • Engagement

    • Fix

    • Change

    • Confirm


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重点词汇

  • Schedules

    • Diary

    • Be on schedule

    • Deadline

    • Miss the deadline

    • Meet the deadline

    • Launch

    • Jet lagged


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重点词汇

  • Dates

  • Days of the week:

  • Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday

  • Months of the year:

  • January February March May June July August September October November December


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语言点归纳

Making appointments

  • Asking for a meeting

    • I would like to arrange(set up) a meeting.

    • Can we meet?

    • When can we meet?

  • Suggest a date and time

    • Can we meet on Wednesday at 10 o’clock.

    • It will take 10 minutes.

    • It won’t take long.


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语言点归纳

  • If it is impossible:

    • I’m sorry, but…

      …I am busy.

      …I have another appointment…

    • Talk to my secretary.

  • If you agree:

    • Okay!

    • All right.


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语言点归纳

  • Confirm day and time:

    • I’ll see you …

      …on Wednesday at 10 o’clock.

  • Also send a fax to confirm:

    • This is to confirm our meeting on Wednesday 3rd of November at 10 a.m.


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语言点归纳

Getting people to do things:

  • Strong(直接用祈使句):

    • Be here Wednesday morning, 8 sharp!

    • Change our ten o’clock meeting.

  • Polite:

    • Could you …

      …ring Mr. Sakai’s office?

  • Very polite:

    • Could you possible …

    • I wonder if you could…


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语言点归纳

Discussing schedules

  • We will miss the launch date.

  • It will be on schedule.

  • It will be ready for February 15Th.

  • We must meet the deadline.

  • It won’t take long.

  • It will take 10 minutes.


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第四单元---接待访客

  • 本单元要点:

    • Introducing visitors to your colleagues

    • Making small talks

    • Responding to invitations

    • Saying what you like


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本单元主要情节

  • Mr. Sakai , an important Japanese visitor, arrives in the U.K. Mr. Sakai and Clive Harris go to Bibury Systems by car.

  • Kate and Jenny prepare for the presentation to Mr. Sakai.

  • Edward Green visits pjil Watson at RUYJ Advertising. They discuss the designs for the display unit.

  • Clive Harris shows Mr. Sakai the company offices.


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重点词汇

  • Visitors:

    • (Name) card

    • Present

    • Invitation

    • Nice(kind)

    • Briefcase

    • Restaurant

    • Dinner

    • Reservation

    • Go to the theatre

    • Like (love, enjoy)


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重点词汇

  • Design:

    • Rough

    • Good

    • Right

    • Bigger

    • Stronger

    • Different

    • Exciting

    • Display unit

    • Make an impact


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语言点解析

Receiving visitors:

  • Welcome:

    • Welcome to …

      … Bibury Systems (our office)

  • Hospitality:

    • Would you like some …

      … coffee (tea, fruit juice…)


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语言点解析

Receiving visitors:

  • Introductions:

    • This is …

    • I don’t think you’ve met …

    • Can I present …

    • He is …

    • She is …


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语言点解析

Receiving visitors:

  • Business card:

    • Let me give you my card.

    • Here is my name card.

  • Names:

    • Please call me kazo.

    • You must call me Clive.

      In US or UK, people like to use their first names.


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语言点解析

Receiving visitors:

  • Small talks:

    • Where are you from?

    • What part of America are you from?

  • The visit:

    • Shall we have a look around?

    • Perhaps we could have some lunch.

  • Social:

    • Would you like to …


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语言点解析

  • Checking and confirming:

    • 多用一般疑问句、反意疑问句;

      …It’s an important meeting, isn’t it?

      …Yes, it is.

      …Do you understand the problem?

      …No, I don’t.

      Sorry, could you explain that again?

      ---Do you mean stronger colors?

      ---Yes, I do.


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语言点解析

  • Responding to invitations:

    表示谢意,接受或婉绝

    …Would you like some more coffee?

    …That would be very nice. Thank you.

    …Would you like to leave your coat here?

    …No, thank you.

    …thanks, but …


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语言点解析

  • Likes and dislikes:

  • 表达你的好恶:

    I like (love, enjoy)+ something (doing something)

    ---I like eating all kinds of food.

    ---I love going to the theatre.

    ---I enjoy coming to Britain.

    ---I don’t like those colors.(否定)


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