From lottery games to slot machine games the growing momentum of internet gaming
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From Lottery Games to Slot Machine Games: The Growing Momentum of Internet Gaming. July 31, 2013. Gaming Spectrum. iLOTTERY. iGAMING. LOTTERY. CASINO. Green Gaming. Red Gaming. Bingo. Draw Games. Electronic Instant Tickets. Poker. Casino. Sports. Social Games & Virtual Goods.

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From lottery games to slot machine games the growing momentum of internet gaming

From Lottery Games to Slot Machine Games: The Growing Momentum of Internet Gaming

July 31, 2013


Gaming spectrum
Gaming Spectrum Momentum of Internet

iLOTTERY

iGAMING

LOTTERY

CASINO

Green Gaming

Red Gaming

Bingo

Draw Games

Electronic Instant Tickets

Poker

Casino

Sports

Social Games & Virtual Goods

Rewards & Loyalty


For social implications are different
For Social: Implications are Different Momentum of Internet

VS

  • Narrower potential audience,

  • session-based experience

  • 60-minute or more play dynamic

  • Higher payout %, high volume

  • Can be independent from in-venue product

  • Cash + free play is engagement currency

  • Player development through bonusing

  • Broader potential audience,

  • chance-based experience

  • 10-minute or less play dynamic

  • Lower payout %, low volume

  • Direct connection to retail product is critical (e.g. hybrid game)

  • Points + rewards is engagement currency

  • Player development through up-sell & cross-sell

“I LOST”

“I DIDN’T WIN”


SOCIAL GAMING Momentum of Internet


Global gaming industry
Global Gaming Industry Momentum of Internet

  • Worldwide gaming sales of $350 billion*

  • Casinos operate in over 100 countries; more than 3,500 casinos**

  • More than 4,300,000 slot machines worldwide**

  • Online gaming annually generates almost $30 billion in win*

    • Sports = $14.8 billion

    • Casino = $7.1 billion

    • Poker = $4.0 billion

    • Bingo = $2.1 billion

* H2 Gambling Capital

** Bank of America Merrill Lynch Gaming Primer 2013


U s gaming industry
U.S. Gaming Industry Momentum of Internet

  • US 2012 total gaming revenue $64 billion*

    • Las Vegas Strip 10%

    • US Regional 47%

    • Native American 43%

  • Over 800 casinos in the U.S. in 39 states*

    • 16 states with commercial casinos (~ 450 Casinos)

    • 24 states with tribal casinos (~ 425 Casinos)

    • ~900,000 slot machines in North America

  • US iGaming Sales

    • Currently estimated at $3.1 billion**

    • Pre-UIEGA sales estimated at more than $6.0 billion**

* Bank of America Merrill Lynch Gaming Primer 2013

** H2 Gambling Capital


Social casino gaming
Social Casino Gaming Momentum of Internet


Why it s important
Why It’s Important Momentum of Internet

Social game audience estimated to be 700-750m people Social casino audience currently at ~170m

Source: Casual Games Association (CGA), May 2013


Why it s important1
Why It’s Important Momentum of Internet

Source: Casual Games Association (CGA), Macquarie Research, May 2013


Uk study majority play for fun o r money
UK Study: Majority Play For Fun Momentum of Internet Or Money

22% of respondents play poker online either for fun or for money

Of those …

27% of respondents play casino games online either for fun or for money

Of those …

29% of respondents play bingo online either for fun or for money

Of those …

56% play for fun only

42% play for fun only

46% play for fun only

2% play for money and for fun

3% play for money and for fun

3% play for money and for fun

42% play for money only

55% play for money only

52% play for money only

Source: KantarSport Research Jan 2012


Social considerations
Social Considerations Momentum of Internet

  • Session-based of casino games nature match well with social model

  • Proven real-money casino themes translate best into engaging social games

  • But, are social players a source of future real-money patrons?


SOCIAL LOTTERY Momentum of Internet


Global lottery industry
Global Lottery Industry Momentum of Internet

Global Lottery Snapshot

  • ~180 global lottery jurisdictions*

  • ~$275B of revenues generated in 2012*

    • Draw sales ~$200B

    • Instant sales ~$75B

  • Less than 15% of lotteries selling products online**

Global Lottery Retail Sales ($ in billions)*

*Source: Lafleur’s Lottery Almanac.

** Company estimates.


U s lottery industry
U.S. Lottery Industry Momentum of Internet

  • 44 lotteries, including the District of Columbia

  • ~$70B in annual revenues*

    • 54% instant tickets

    • 46% draw games

  • 147 million Americans play lottery games**

  • Lottery websites are top visited in their geography

  • Today, just three lotteries are active with internet sales: IL, GA & MN

U.S. Lottery Retail Sales ($ in billions)*

* Source: Lafleur’s Lottery Almanac.

**Source: SGI’s State of the Industry FY’12.


Social the basics
Social – The Basics Momentum of Internet

Today, virtually all lotteries are actively leveraging social mechanics:

Interactive 2nd Chance promotional games

Mobile 2nd Chance games

Internet-based loyalty and rewards programs


Example monopoly jackpot
Example: Monopoly Jackpot Momentum of Internet

  • Multi-State Linked Game

  • Every non-winning Monopoly ticket provides a second chance to instantly win

  • Players scan 2D code on scratch ticket to access website on mobile

  • Players collect properties to achieve a “monopoly” for a chance to win one of 10 rolling cash jackpots or qualify to win a progressive cash jackpot - up to $1 million!

Concept Art


Ilottery the basics
iLottery – The Basics Momentum of Internet

Draw Games

Instant Games


Instant games stage 1
Instant Games – Stage 1 Momentum of Internet

  • Basic Play

    • Plays like a printed game

    • Very simple play action

    • Game reveals an outcome

    • Shared prize pool


Instant games stage 2
Instant Games – Stage 2 Momentum of Internet

  • Extended Play

    • Adds interactive mechanics (e.g. player choice)

    • Provides bonus features

    • Ideal for licensed brands


Instant games stage 3
Instant Games – Stage 3 Momentum of Internet

Social Play

  • Player choice

  • Collections

  • Power Ups

  • Continuity

  • Multiplayer

  • Leaderboards

  • Points / Micro-Wins

  • Progressive Jackpot


Social next steps
Social – Next Steps Momentum of Internet

  • Leverage social sharing

  • Create lottery social games

  • Play with friends

    • Team-Play Draw

    • Multi-Player Instants

  • eInstants– “Stage 3”


  • Social considerations1
    Social Considerations Momentum of Internet

    • Lottery player dynamics match well with social model

    • Social mechanics important to next generation real-money lottery games

    • eInstant “Stage 3” games will emerge as a major market opportunity


    Sciplay studio
    Sciplay.Studio Momentum of Internet

    • World leader in supplying iLottery instant games to lotteries and the know how to make them work

    • An innovator in touch-games for lotteries that bridge the gap between social and online, mobile gaming

    • Creates game play products that represent emerging genres and advanced business models

    • 30 years of gaming experience and a deep understanding of casual and social gaming on the internet

    • Leading provider of casino, slot and social themed games

    • The most experienced provider of lottery-specific interactive content in the industry

    Culmination of more than 12 years experience developing, deploying and operating internet-based solutions for the real-money gaming industry


    Questions? Momentum of Internet


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