From lottery games to slot machine games the growing momentum of internet gaming
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From Lottery Games to Slot Machine Games: The Growing Momentum of Internet Gaming. July 31, 2013. Gaming Spectrum. iLOTTERY. iGAMING. LOTTERY. CASINO. Green Gaming. Red Gaming. Bingo. Draw Games. Electronic Instant Tickets. Poker. Casino. Sports. Social Games & Virtual Goods.

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From Lottery Games to Slot Machine Games: The Growing Momentum of Internet Gaming

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From Lottery Games to Slot Machine Games: The Growing Momentum of Internet Gaming

July 31, 2013


Gaming Spectrum

iLOTTERY

iGAMING

LOTTERY

CASINO

Green Gaming

Red Gaming

Bingo

Draw Games

Electronic Instant Tickets

Poker

Casino

Sports

Social Games & Virtual Goods

Rewards & Loyalty


For Social: Implications are Different

VS

  • Narrower potential audience,

  • session-based experience

  • 60-minute or more play dynamic

  • Higher payout %, high volume

  • Can be independent from in-venue product

  • Cash + free play is engagement currency

  • Player development through bonusing

  • Broader potential audience,

  • chance-based experience

  • 10-minute or less play dynamic

  • Lower payout %, low volume

  • Direct connection to retail product is critical (e.g. hybrid game)

  • Points + rewards is engagement currency

  • Player development through up-sell & cross-sell

“I LOST”

“I DIDN’T WIN”


SOCIAL GAMING


Global Gaming Industry

  • Worldwide gaming sales of $350 billion*

  • Casinos operate in over 100 countries; more than 3,500 casinos**

  • More than 4,300,000 slot machines worldwide**

  • Online gaming annually generates almost $30 billion in win*

    • Sports = $14.8 billion

    • Casino = $7.1 billion

    • Poker = $4.0 billion

    • Bingo = $2.1 billion

* H2 Gambling Capital

** Bank of America Merrill Lynch Gaming Primer 2013


U.S. Gaming Industry

  • US 2012 total gaming revenue $64 billion*

    • Las Vegas Strip 10%

    • US Regional 47%

    • Native American 43%

  • Over 800 casinos in the U.S. in 39 states*

    • 16 states with commercial casinos (~ 450 Casinos)

    • 24 states with tribal casinos (~ 425 Casinos)

    • ~900,000 slot machines in North America

  • US iGaming Sales

    • Currently estimated at $3.1 billion**

    • Pre-UIEGA sales estimated at more than $6.0 billion**

* Bank of America Merrill Lynch Gaming Primer 2013

** H2 Gambling Capital


Social Casino Gaming


Why It’s Important

Social game audience estimated to be 700-750m people Social casino audience currently at ~170m

Source: Casual Games Association (CGA), May 2013


Why It’s Important

Source: Casual Games Association (CGA), Macquarie Research, May 2013


UK Study: Majority Play For Fun Or Money

22% of respondents play poker online either for fun or for money

Of those …

27% of respondents play casino games online either for fun or for money

Of those …

29% of respondents play bingo online either for fun or for money

Of those …

56% play for fun only

42% play for fun only

46% play for fun only

2% play for money and for fun

3% play for money and for fun

3% play for money and for fun

42% play for money only

55% play for money only

52% play for money only

Source: KantarSport Research Jan 2012


Social Considerations

  • Session-based of casino games nature match well with social model

  • Proven real-money casino themes translate best into engaging social games

  • But, are social players a source of future real-money patrons?


SOCIAL LOTTERY


Global Lottery Industry

Global Lottery Snapshot

  • ~180 global lottery jurisdictions*

  • ~$275B of revenues generated in 2012*

    • Draw sales ~$200B

    • Instant sales ~$75B

  • Less than 15% of lotteries selling products online**

Global Lottery Retail Sales ($ in billions)*

*Source: Lafleur’s Lottery Almanac.

** Company estimates.


U.S. Lottery Industry

  • 44 lotteries, including the District of Columbia

  • ~$70B in annual revenues*

    • 54% instant tickets

    • 46% draw games

  • 147 million Americans play lottery games**

  • Lottery websites are top visited in their geography

  • Today, just three lotteries are active with internet sales: IL, GA & MN

U.S. Lottery Retail Sales ($ in billions)*

* Source: Lafleur’s Lottery Almanac.

**Source: SGI’s State of the Industry FY’12.


Social – The Basics

Today, virtually all lotteries are actively leveraging social mechanics:

Interactive 2nd Chance promotional games

Mobile 2nd Chance games

Internet-based loyalty and rewards programs


Example: Monopoly Jackpot

  • Multi-State Linked Game

  • Every non-winning Monopoly ticket provides a second chance to instantly win

  • Players scan 2D code on scratch ticket to access website on mobile

  • Players collect properties to achieve a “monopoly” for a chance to win one of 10 rolling cash jackpots or qualify to win a progressive cash jackpot - up to $1 million!

Concept Art


iLottery – The Basics

Draw Games

Instant Games


Instant Games – Stage 1

  • Basic Play

    • Plays like a printed game

    • Very simple play action

    • Game reveals an outcome

    • Shared prize pool


Instant Games – Stage 2

  • Extended Play

    • Adds interactive mechanics (e.g. player choice)

    • Provides bonus features

    • Ideal for licensed brands


Instant Games – Stage 3

Social Play

  • Player choice

  • Collections

  • Power Ups

  • Continuity

  • Multiplayer

  • Leaderboards

  • Points / Micro-Wins

  • Progressive Jackpot


Social – Next Steps

  • Leverage social sharing

  • Create lottery social games

  • Play with friends

    • Team-Play Draw

    • Multi-Player Instants

  • eInstants– “Stage 3”


  • Social Considerations

    • Lottery player dynamics match well with social model

    • Social mechanics important to next generation real-money lottery games

    • eInstant “Stage 3” games will emerge as a major market opportunity


    Sciplay.Studio

    • World leader in supplying iLottery instant games to lotteries and the know how to make them work

    • An innovator in touch-games for lotteries that bridge the gap between social and online, mobile gaming

    • Creates game play products that represent emerging genres and advanced business models

    • 30 years of gaming experience and a deep understanding of casual and social gaming on the internet

    • Leading provider of casino, slot and social themed games

    • The most experienced provider of lottery-specific interactive content in the industry

    Culmination of more than 12 years experience developing, deploying and operating internet-based solutions for the real-money gaming industry


    Questions?


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