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Report from the trenches of an HTML5 game provider

Report from the trenches of an HTML5 game provider. About SOFTGAMES. A leading developer of the most popular Instant Games for Facebook Messengers O perating the world’s largest platform for HTML5 games distribution. Loading & Storage. Platform Goal: <500ms TTFB Game Goal: <3s to Start.

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Report from the trenches of an HTML5 game provider

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  1. Report from the trenches of an HTML5 game provider

  2. About SOFTGAMES • A leading developer of the most popular Instant Games for Facebook Messengers • Operating the world’s largest platform for HTML5 games distribution

  3. Loading & Storage • Platform Goal: <500ms TTFB • Game Goal: <3s to Start

  4. Offline Play • Full game but without monetization and backend • ‘Mini game’?

  5. Piracy Obfuscation Uglification vs beautifier De-obfuscators. Idea: ‘runtime code’ Result: We don’t care, as it is high effort on casual games.

  6. Multiple Devices Options • Login • Fingerprint • IP-address (location) • Combination Problem • Interruption • Privacy

  7. Discovery

  8. Discovery Where is my game?

  9. Notifications 44% 91% 5-15% > iOS opt in rate Android opt in rate Web opt in rate https://blog.pushengage.com/definitive-guide-increase-push-notification-opt-in-rate/ https://www.accengage.com/press-release-accengage-releases-the-push-notification-benchmark-2018/

  10. Shortcuts / Bookmarks Add to home screen

  11. Monetization Web Games Monetization? In app purchase With Payment request API? Rewarded Ads Missing support

  12. Thank You!

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