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SUDS. Who, What, Where & Why?. Suds is a Laundrobar & Café located in the Old Port Green L aundromat in a Combo Bar & Café Espresso & Coffee , S nacks , S odas & Beer Maine Weather + Clothing = > 6 Months Stuck in a Laundromat Why not do it guilt-free and somewhere fun?.

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Suds

SUDS


Who what where why

Who, What, Where & Why?

Suds is a Laundrobar & Café

located in the Old Port

Green Laundromat in a Combo Bar & Café

Espresso& Coffee, Snacks, Sodas & Beer

Maine Weather + Clothing

=

> 6 Months Stuck in a Laundromat

Why not do it guilt-free and somewhere fun?


Mission statement

Mission Statement

To provide customers with clean, green, and affordable laundry service in a comfortable café environment. Suds aims to help customers reclaimtheirlaundrytimeforthemselves in Portland's only laundrobar & café. We offer free Wi-fi and entertainment so our customers can relax, multi-task, socialize, and enjoy locally-sourced coffee, baked goods, snacks & beer while their dirty laundry gets done.


Suds

Location

141 Middle Street

Portland, Maine


Suds

Theme

Local

Green

Modern/trendy


Suds

Food and Drink

Locally sourced:

-beer & soda

-coffee

-salty snacks

-sweets


Suds

Hours of Operation

Daily

7:00 a.m. – 11:00 p.m.


Suds

Floor Plan


Demographics

Demographics

Ages 18-44

Green/Socially Conscious

Value Their Time

Live in the Downtown Area

Renters


Marketing

Marketing

  • Hip Image, geared towards Generation X and Y

  • Focus on “Green” Alliance

  • Member of “Buy Local”

  • Traditional and Social Media and Internet


Partnering with local business events

Partnering With Local Business/Events

  • Farmers Markets

  • Whole Foods

  • Old Port Fest

  • WCYY and Q97.9

  • Portland Art Walk


Competition

Competition

15,145 Laundry Patrons Intown Aged 18-44

Competing for Market Share with Laundries Located

  • West & East Ends

  • Downtown

  • Neighborhoods of USM

    Product Offering: Identical, Similar, or Dissimilar

    Number of Competitors in Each Category

    Identical = 0, No Laundrobars

    Similar = 1, Green Laundry

    Dissimilar = 10, Not Green


The washboard eco laundry

The Washboard Eco-Laundry

Strengths

Weaknesses

Limited online presence (bad website, no Facebook, Twitter, Mobi deals, etc.)

No Free Parking

Limited Space & High Demand

Not Located Central to Downtown

No cafe atmosphere

No Onsite Food or Beverages

  • Wet Cleaning

  • Wash, Dry & Fold $1/lb.

  • Wi-fi

  • Close to Tavern, Convenience Store & Café

  • Hours Sync with the Tavern

  • Member of Portland Buy Local

  • Established Clientele & Commercial Accounts


Strategy product offering

Strategy: Product Offering

Laundry

One competitor offering a substitute product. Focus on competing with Washboard Eco-Laundry on:

  • Price

  • Proportionof sales derived from self-service(Washboard’s is split 45% between self service and full service)

  • Location

  • Amenities: atmosphere, entertainment, in-house beverages and foods

Café & Bar

Multiple competitors.

Emphasize unique product offering & co-brand with local coffee, beer& baked good producers.

This does two things:

  • Delivers consistency with our locally produced goods and our commitment to sustainability

  • Delivers superior quality at comparable price


Strategy overall

Strategy: Overall

Through its green offering and its sales of local products, Suds competes by being a steward of its city, state, and the planet. It does this not only to turn a profit, but to better the environment, improve the local economy, and to help customers reclaim more of their own time.

Goals

  • Year 1Establish Clientele & Drive Retention Rates

  • Year 2& Beyond

    • Solar Panels & Wind Turbine to Offset Energy Consumption & Integrate Additional Electronics (Arcade Games, etc.)

    • Improve Stewardship & Green Offering (Sponsorships of Causes)

    • Double Publicity & Marketing Efforts & Create More In-House Events


Assumptions

Assumptions

Portland population: 63,153

44% of the overall Portland population, or 27,787 individuals are between the ages of 18-44

15,801 non-family households in Portland

28,990 of the units are occupied

54.5% of the Portland housing units are occupied by non-family households - our target demographic

15,145 potential, overall Laundromat patrons

Target 20% of the potential patrons in Year 1, which is 15,145 x 20% = 3,029

78,749 unique visits from patrons annually


Target revenue

Target Revenue


Cost analysis

Cost Analysis


Target profit

Target Profit


Funding

Funding

  • Investment Company

    • Steel Head Capital (7 Years loan @ 6%)

    • $835,000

  • Angel Investor (Shareholder)

    • Owner of Skillful Vending, Ross Furman

    • Pool tables, Darts

    • $65,000


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