Report introduction
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Report Introduction. 1.The data contained in the report present estimates of the size of the Gift Voucher Market.

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Report Introduction

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Report introduction

Report Introduction

1.The data contained in the report present estimates of the size of the Gift Voucher Market.

2.The data have been generated through a “pooling operation”, whereby members of the VA forwarded to IRI data on their individual businesses, which were then aggregated and analysed.

3.The market described is a “defined Market”, reflecting input from the following 33 companies – Asda Business Rewards, Boots, Capital Incentives, Comet Business Services, Debenhams, DSG Business Services, Exhilaration, Experience More, The Gift Voucher Shop, Grass Roots, Halfords, HMV UK Ltd, House of Fraser, John Lewis Direct, Kingfisher, Lakeside Shopping Centre, Love2reward, Maritz, Marks & Spencer, Marriott Incentives, Next, Red Letter Days plc, Sainsbury, Sodexho Pass, Tesco, Theatre Tokens, Thomson (Corporate Sales only), Thomas Cook, Thresher Group, Treatme.net, Virgin Incentives, Whitbread and WH Smith.The VA and Information Resources aim to continue to recruit further members in the future in order to make the measurement as comprehensive as possible.

4.The data included covers the period Quarter 4, 2003 - Quarter 3, 2006

5.Any queries or comments should be forwarded to Simon Thickett of IRI, Eagle House, The Ring, Bracknell, Berkshire, RG12 1HS

Telephone: 01344 746000Fax: 01344 746001


Executive summary

Executive Summary

  • Latest Quarter Results

  • The Voucher Association has enjoyed a successful quarter in Q3 06 with total sales of £303,554,000

  • 51.0% of these sales were Store sales

  • YOY Results

  • Year on Year growth of the Total Market was +11.1% for Q3 06

  • This growth was driven by Corporate sales (+18.9%)


Total category size

Total Category Size

Value Sales each Quarter, starting quarter 4, 2003. Bars are in £000s.


Total category size1

Total Category Size

Value Sales in the latest year, starting in the year beginning quarter 4, 2003.


Year on year growth of total market by category quarter this year vs quarter last year

Year On Year Growth of Total Market, by CategoryQuarter This Year Vs Quarter Last Year

Year on Year percent change, based on Market Sales data


Category seasonality quarter 4 2005 quarter 3 2006

Category Seasonality: Quarter 4, 2005 - Quarter 3, 2006

B 2 C

B 2 B

Contribution of each quarter to total year sales. Based on latest rolling full year of data


Category segmentation share trends of total market

Category Segmentation Share Trends of Total Market

Store & Corporate contribution to total sales each quarter. Value sale shown in the table is in £000s


Detailed market breakdown

Total Market

B2B

B2C

Reward/Incentive

E-commerce

Flexible Benefits

OTC

Legislative

Savings (incl Xmas Club)

Affinity Groups

E-commerce

Insurance Replacement

Detailed Market Breakdown

Where the Market is broken down into the segmentation shown below, it is deemed to be representative of only the businesses that are listed below

- Boots

- Capital Incentives

- Debenhams

- DSG Business Services

- Experience More

- Halfords

- House of Fraser

- Marriott Incentives

- Red Letter Days plc

- Sainsburys

- The High Street Voucher

- WH Smith

- Next

- Exhilaration

This information is only available to the companies listed above

Telephone: 01344 746000Fax: 01344 746001

Savings (inc. Xmas club)


Report introduction

Market Size, Split by Category B 2 CThis data is only available to members submitting this breakdown

Quarterly Value Sales, £000s. Market is defined as only the companies who submit the Breakdown.


Report introduction

Market Size, Split by Category B 2 BThis data is only available to members submitting this breakdown

Quarterly Value Sales, £000s. Market is defined as only the companies who submit the Breakdown.


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