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November 3 2009

Vehicles For HireIn the Convention Center District

November 3, 2009


November 3 2009

Presentation Outline

  • Introduction

  • Overview

  • Options to Consider

  • Recommendations

  • Comments

2


November 3 2009

Presentation Outline

  • Introduction

  • Overview

  • Options to Consider

  • Recommendations

  • Comments

3


November 3 2009

What is the

“Client Advisory Board”?

The CAB is a group of internationally recognized meeting planners and tradeshow owners/organizers who have volunteered to provide advice to the Convention Center regarding marketing, facilities, services and operations.

4


November 3 2009

Client Advisory Board Goals

For the OCCC:

  • - To obtain direct, unfiltered client input

  • To collaborate on “best practices”

  • To support our clients, and the clients of our clients…

  • THE EXHIBITING COMPANIES AND ATTENDEES OF MAJOR MEETINGS AND TRADESHOWS.

5


November 3 2009

Client Advisory Board Goals

For the clients:

  • - To ensure the future viability of a major asset in adesirable destination

  • To collaborate with the destination’s suppliers on best practices

  • To collaborate with other event organizers on best practices

6


November 3 2009

Attractions

Coordinator

Entertainment

Golf

Courses

Lodging

Food

Functions

Transportation

to Site

Event

Management

Audio

Visual

Community

Transportation

Tee

Shirts

A

Building

Decorator

Printing

Flowers

7


November 3 2009

Attractions

Coordinator

Entertainment

Golf

Courses

Lodging

Food

Functions

Transportation

to Site

Event

Management

Audio

Visual

Community

Transportation

Tee

Shirts

A

Building

Decorator

Printing

Flowers

8


November 3 2009

Meeting Planners Select Sites Based on a Variety of Factors

Availability of Hotels & Facilities

Destination Affordability

Transporting Attendees

Transportation Costs

Distance Traveled by Attendees

Climate

Entertainment

Percentage Considered “Very Important”

Source: M&C Magazine’s Meetings Market Survey

9


November 3 2009

American HeartAssociation

American SportsfishingAssociation

Christian Booksellers Association

Client Advisory Board Member Organizations


November 3 2009

American Academy of Family Physicians

AetherQuest Solutions

American Academyof Pediatrics

Client Advisory Board Member Organizations

11


November 3 2009

American Foundry Society

American Occupational Therapy Association

American Wind Energy Association

Client Advisory Board Member Organizations


November 3 2009

COLLABORATE

Craft & Hobby Association

Florida Nursery, Growers & Landscape Association

Client Advisory Board Member Organizations

13


November 3 2009

Healthcare Information & Management Systems Society

InfoComm International

International Association of Amusement Parks & Attractions

Client Advisory Board Member Organizations


November 3 2009

National Training and Simulation Association

Premiere Shows, Inc.

Risk & Insurance Management Society

Client Advisory Board Member Organizations

15


November 3 2009

AARP

International Association of Chiefs of Police

International Sign Association

Client Advisory Board Member Organizations

16


November 3 2009

National Automobile DealersAssociation

The Florida Restaurant Show

Golf Course Superintendants Association of America

Client Advisory Board Member Organizations

17


November 3 2009

Reed Exhibitions / PGA Worldwide Golf Exhibitions

McDonald’s Corporation

American Osteopathic Association

Client Advisory Board Member Organizations

18


November 3 2009

SAPPHIRE

Florida Roofing, Sheet Metal & AC Contractors Association

National Society of Black Engineers

Client Advisory Board Member Organizations

19


November 3 2009

National Trade Productions/Coverings

Association of Peri-OperativeRegistered Nurses

Nielsen Business Media/VNU Expositions/Imprinted Sportswear

Client Advisory Board Member Organizations

20


November 3 2009

Client Advisory Board Member Organizations

  • Orgill Dealers Market

  • Photo Marketing Association

  • Performance Racing Industry

  • American Association for Cancer Research

21


November 3 2009

National BusinessAviation Association

Pet Industry DistributorsAssociation

North American Association ofFood Equipment Manufacturers

Client Advisory Board Member Organizations

22


November 3 2009

American Rental Association

ASI Show, Inc.

Cygnus Business Media/Aviation Industry Week

Client Advisory Board Member Organizations

23


November 3 2009

Surf Expo/DMG World Media

National School Supply & Equipment Association

National School Boards Association

Client Advisory Board Member Organizations


November 3 2009

Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy (PITTCON)

International Baking IndustryExposition

The True Value Company

Client Advisory Board Member Organizations

25


November 3 2009

Combined attendance for events produced by CAB Members:

690,000

Client Advisory BoardEvents Attendance

26


Client advisory board economic impact

Client Advisory Board Economic Impact

  • Combined economic impact for events produced by CAB Members:

    $1.3 BILLION

27


November 3 2009

Client Advisory Board

Today’s Issues…

- Short-haul Transportation Service

- Unregulated Taxi Environment

28


November 3 2009

Presentation Outline

  • Introduction

  • Overview

  • Options to Consider

  • Recommendations

  • Comments

29


Taxi overview

Taxi Overview

  • Inconsistent rates/rate gouging

  • Uninsured, unregistered and unregulated cabs operating in the unincorporated Convention Center area

  • Public safety

  • Negative impact to Central Florida tourist/convention business

30


Taxi complaints received

Taxi Complaints Received

  • Convention Center clients and OCCVB

    • Cab fares to and from the Convention Center

    • Cab fares to and from hotels/restaurants

  • Taxicab owners

    • Alleging there is too much regulation in the City, the Airport, theme parks, and hotels

    • Alleging improprieties of other drivers

  • Lack of statistical and anecdotal data in unincorporated Orange County

31


Historical perspective

Historical Perspective

Task Force Established in 1995

  • Chaired by Commissioner Mary I. Johnson

  • Taxi industry representatives

  • Florida Limousine (Livery) Association

  • I-Drive hoteliers

  • City of Orlando

  • Orlando-Orange County Convention and Visitors Bureau

  • Central Florida Hotel/Motel Association

  • County staff: Code Enforcement, Administration, Convention Center

  • GOAA

  • LYNX

  • Orange County Sheriff

32


November 3 2009

Presentation Outline

  • Introduction

  • Overview

  • Options to Consider

  • Recommendations

  • Comments

33


Taxi options

Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at Convention Center via RFP

4. Status Quo

34


Taxi options1

Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at Convention Centervia RFP

4. Status Quo

35


Option 1 countywide ordinance

Option 1 – Countywide Ordinance

  • County ordinance would apply to unincorporated Orange County

  • Ordinance would exclude municipalities who already have an ordinance such as City of Orlando

  • Issues to address:

    • Market entry - limitation to the total number of cabs

    • Open stands - affecting private property

    • Rate setting - per mile

    • Fees – registration, ongoing renewal, and inspection

    • Safety inspections

    • Types of vehicles regulated in addition to taxis

    • Types of regulation

    • Enforcement agency

    • Cost and funding source(s)

36


Option 1 countywide ordinance1

Option 1 – Countywide Ordinance

Current City of Orlando Ordinance Model

  • Taxis regulated by in-house staff

  • Limits the number of taxis (market entry): 1 cab per 1,000 residents

  • 548 taxis regulated (pick-up only)

  • Application Fee: $300/vehicle

  • Permit Fee: $200 with $200 renewal annually

  • Inspection Fee: $50 (contracted out)

  • A $220 fine is assessed to non-permitted taxis, additional fines are $420 each incident

37


Option 1 countywide ordinance2

Advantages

Provides for a regulated, controlled operation Countywide

Improved quality of drivers and vehicles

Regulated rates for service

Disadvantages

Lengthy process, difficult to implement

Costly to regulate: General Fund

Increased liability issues

May increase cost to cabs wishing to operate in both the City of Orlando and Orange County

No direct, focused oversight and regulation for the Convention Center

Option 1 – Countywide Ordinance

38


Option 1 countywide ordinance3

Option 1 – Countywide Ordinance

Concerns of Industry Representatives

39


Taxi options2

Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at the Convention Center via RFP

4. Status Quo

40


November 3 2009

41


Option 2 convention area ordinance

Advantages

Provides for a regulated, controlled operation in the geographical area of major concern

Improved quality of drivers and vehicles

Regulated rates for service

Disadvantages

Cost to regulate

Increased liability issues

Cost to taxi owners

Conflict w/existing contracts at hotels

No focused oversight and regulation for the Convention Center

Lengthy process and difficult to implement

Option 2 - Convention Area Ordinance

42


Option 2 convention area ordinance1

Option 2 – Convention Area Ordinance

Concerns of Industry Representatives

43


Taxi options3

Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at the Convention Center via RFP

4. Status Quo – Take No Action

44


Option 3 privatization at the convention center via rfp

Option 3 – Privatization at the Convention Center via RFP

  • Privatize taxi service on Convention Center property via RFP

  • Consortium of three (3) or more companies

    • Taxicab consortium with services agreement

    • Lead firm handles dispatch, queues, access

    • Goal: minimum 24% M/WBE participation

    • 5 year contract, plus renewals

  • Greater Orlando Aviation Authority (GOAA) model

45


Option 3 privatization at the convention center via rfp1

Option 3 – Privatization at the Convention Center via RFP

Current GOAA Model

  • GOAA has a consortium of six (6) taxi providers

  • One firm provides the dispatch personnel

  • 1 cab per 60 deplanements

  • Only consortium members have pick-up privileges

  • Must have City of Orlando permit

46


Option 3 privatization at the convention center via rfp2

Option 3 – Privatization at the Convention Center via RFP

  • Designate locations for services to be provided

  • Marshaling location(s) for all vehicles to stage

  • Starter booths (provided by contractor)

  • Dispatchers (provided by contractor)

  • Controlled access to property (managed by contractor)

Current GOAA Model

47


Option 3 privatization at the convention center via rfp3

Option 3 – Privatization at the Convention Center via RFP

Current GOAA Model

  • Initial application fee

    • $50 per company

    • $10 per vehicle

  • Assessment fees

    • Privilege Fee: ~$3/vehicle per trip for GOAA

    • Starter/Dispatch Fee: ~$1/member per trip to cover costs of the dispatch operation

48


Option 3 privatization at the convention center via rfp4

Advantages

Provides a regulated, controlled operation to meet immediate needs of OCCC

Improved quality of drivers and vehicles

Services privatized

Potential revenue source

Limited liability issues

Tracking of drivers and vehicles RE complaints and lost & found

More control over the needs for vehicles for after hours and special events

Faster implementation than ordinance

Disadvantages

The total number of Independent taxis and small companies becomes reduced

Does not provide for a regulated, controlled operation outside of the Convention Center property

Need to address additional number of cabs needed for large shows

Option 3 – Privatization at the Convention Center via RFP

49


Option 3 privatization at the convention center via rfp5

Option 3 – Privatization at the Convention Center via RFP

Concerns of Industry Representatives

50


Taxi options4

Taxi Options

1. Countywide Ordinance

2. Tourist Area Ordinance

3. Privatization at Convention Center via RFP

4. Status Quo – Take No Action

51


November 3 2009

Option 4 – Status Quo

  • Zone 1: Epcot/Disney $37

  • Zone 2: Lake Buena Vista Area $23

  • Zone 3: World Gateway Area$30

  • Zone 4: Sea World/S. Intl. Drive $9

  • Zone 5: Sand Lake Rd./Rest. Row$10

  • Zone 6: N. Intl. Dr./Wet ‘n Wild/Outlets$13

  • Zone 7: Universal Studios Resort$16

  • Zone 8: Orlando Intl. Airport$35

  • Zone 9: Downtown Orlando/ Church St.$32

Approx. Taxi Fares from OCCC

52


November 3 2009

Option 4 – Status Quo

Current Convention Center Taxi Standards

  • Vehicle permit - $150

  • Safety standards/ vehicle inspection

  • Driver background check

  • Business Tax Receipt (formerly Occupational License)

  • Display company name

  • Dress code

  • Radio

  • Taxi stand queue

  • Insurance (liability and property)

  • Posting of rates, but OCCC has no rate restrictions

  • Meters are NOT regulated

53


Option 4 status quo

Option 4 – Status Quo

Current Convention Center Taxi Standards

  • 230 registered taxis

  • OCCC oversight of taxi operation very difficult

    • Independent taxi association monitors and governs themselves including oversight, supervision and dispatching

    • Taxis monitored by in-house (OCCC) security – staff limited

    • Off-duty deputies’ limited authority and limited personnel

    • Reports of misconduct by drivers

54


Option 4 status quo1

Advantage

Current costs to register taxis remains constant

Disadvantages

Retain some unprofessional drivers and potentially substandard service

Reputation of Convention Center and regional tourism potentially compromised

Inconsistent rates charged by taxi owners and rate gouging

Potential loss of revenue due to reduced OCCC bookings

Potential public safety issues

Option 4 – Status Quo

55


Funding sources for the 4 options

Funding Sources for the 4 Options

56


November 3 2009

Presentation Outline

  • Convention Center Client Advisory Board

  • Taxi Issues

  • Options to Consider

  • Recommendations

  • Comments

57


Taxi recommendations

Taxi Recommendations

  • Select Option 3: Privatize taxi service on Convention Center property via RFP

  • Enlist cooperation of hoteliers and major property owners in the Convention area to establish standard rates to local destinations

  • Implement and review after a two-year period to determine success, and whether or not to pursue Convention area ordinance or Countywide ordinance at that time

58


Comments

Comments

  • Gary Sain President and CEO, O/OCCVB

  • Tom Ackert Executive Director, OCCC

  • Client Advisory Board Members

59


November 3 2009

Healthcare information technology and management systems

Offices across the U.S. and the world

23,000 members with over 380 corporate members employing millions of people

Active in all forums addressing healthcare public policy, industry practices, educational and development initiatives to ensure quality patient care

25,000 attendees and 900 exhibitors attend the conference

Karen MaloneVice President of Meeting ServicesHealthcare Information & ManagementSystems Society

60


November 3 2009

Represents more than 20,000 new car and truck dealers

43,000 separate domestic and import franchises

Develops and publishes research data

Operates training and service programs

Provides counsel on legal, regulatory and governmental issues

Annual convention and exposition attracts over 25,000

Also conducts the NADA American Truck Dealers Division Expo

Stephen PittVice President, Conventions & ExpositionsNational Automobile Dealers Association

61


November 3 2009

Pet industry's largest annual trade show 

Pet ownership in the United States is estimated at 71.4 million

Industry supporting pet owners and caregivers generated over $43.2 billion in sales in 2008

Global Pet Expo 2009, which took place in February here in Orlando featured 779 exhibiting companies, 2,306 booths and hosted more than 11,000 attendees, including more than 4,100 buyers (up 2% from prior year)

85% of domestic pets sleep with their owners!

Tracey WilsonShow Manager – Special Events & Marketing

American Pet Products Association

62


November 3 2009

A federation of more than 800 state and local associations

200,000 members 

Approximately 66,000 are home builders and/or remodelers

Others are associates working in closely related fields

The International Builders’ Show is the world’s largest annual residential construction trade show

Orange County has hosted the IBS four times, each a record-setter

The 2005 IBS hosted more than 105,000 for its four-day tradeshow

Geoffrey CassidyVice President, Meetings and Convention Operations

National Association of Home Builders

63


November 3 2009

Fosters research in cancer and related biomedical sciences

Accelerates the dissemination of new research findings

Promotes science education and training

Advances the understanding of cancer etiology, prevention, diagnosis, and treatment

Oldest and largest scientific organization in the world focused on cancer research

Attracts premier researchers, fostering the exchange of knowledge and ideas

Provides training opportunities for the next generation of cancer researchers

Increases public understanding of cancer

Linda StillDirector of Meetings & Exhibits

American Association for Cancer Research

64


November 3 2009

Inter-Service Industry Technology Simulation Education Conference

The premiere conference and tradeshow related to the use of modeling and simulation devices in the training and education industry

Provides a forum for collaboration among training, modeling and simulation industry professionals and their peers in educational environments

Involves the five branches of the U.S. military, the Department of Defense, and other national and local governmental agencies

Provides a “breeding ground” for training and technology advances in emerging areas such as in the medical profession and the entertainment industry

I/ITSEC attracts more than 15,000 people from over 50 countries

Central Florida is home to the largest concentration of modeling and simulation companies in America

Barbara McDanielDirector of Conferences and ProgramsThe National Training and Simulation Association (NTSA)

65


November 3 2009

Nielsen Business Media produces print publications, web sites and trade shows

A source of industry analysis, market intelligence and data

32 trade publications, 75 trade shows and conferences

More than 100 digital products serving the entertainment, media and marketing, retail, travel and design industries

Imprinted Sportswear Show focuses on technology and techniques for the decorated apparel industry

Covers embroidery, screen printing, sublimation & direct-to-garment printing

Educational sessions, workshops, top industry speakers

Barbara StroupVice President, Operations

Nielsen Business Media

66


Howard britt president premiere shows inc

Howard BrittPresidentPremiere Shows, Inc.

  • Premiere Shows conducts three tradeshows annually for the hair care, salon and spa industries

  • An estimated 259,982 salons, spas, and barber shops operate in the U.S., generating a total spend of approximately $7 billion

  • The Premiere Orlando Beauty Show is one of the “Fastest 50” growing tradeshows in the U.S.…45,000+ in 2009

  • Expo for all products related to the industry

  • Basic and advanced education for the entire industry

67


Taxi recommendations1

Taxi Recommendations

  • Select Option 3: Privatization via RFP

  • Enlist cooperation of hoteliers in tourist area to establish standard rates from hotels to local destinations

  • Implement and review after a two-year period to determine whether or not to pursue tourist area ordinance or Countywide ordinance

68


November 3 2009

Vehicles For HireIn the Convention Center District

November 3, 2009

69


Gypsy cab defined

“Gypsy” Cab Defined

  • Unregulated

  • No cab name on side of vehicle

  • No posted rates

  • Often no meter

  • Sign/light on top states “For Hire” or “Vacancy”

  • No company name or phone number

  • No/little liability or property insurance

  • No occupational license


Market entry

Market Entry

Market Entry includes the restriction of the number of taxicab companies able to operate in the county and the number of cabs each company can operate.

Note: The City of Orlando ordinance limits market entry.


Rate setting

Rate Setting

Rate Setting includes establishing a specific $ range within which taxis can charge customers.

Note: The City of Orlando ordinance includes rate restrictions.


Rate setting issues

Rate Setting Issues

  • Inconsistent (different) rates within County and City

  • Monitoring the rates charged, posting and meter calibration necessitates strict enforcement

    • Staffing

    • Resources

  • Rate-gouging cannot be prevented without rate restrictions and meter inspections


Regulation

Regulation

Regulation includes the following to assure adherence to the ordinance:

  • Mandatory initial permit inspection

  • Periodic inspection

  • Spot inspection


Regulation enforcement

Regulation Enforcement

  • Enforcement of safety standards and other ordinance regulations requires staffing and funding

  • Options:

    • City of Orlando

    • Establish a County enforcement division

      • Code Enforcement

      • Convention Center

      • Consumer Fraud

      • Separate Division


Public safety issues unregulated taxis

Public Safety Issues: Unregulated Taxis

  • Safety of our citizens and tourist community is always a primary concern.

  • Getting into a car with a stranger driving presents certain hazards.

  • We can’t assume that every taxi driver is a danger to the community.

  • No compelling evidence that riders of cabs in Orange County are being placed in harm’s way.

  • Safety issues are generally addressed

    • City of Orlando via ordinance

    • Private property (hotels, theme parks, malls, etc.) via contract directly with cab companies

    • OCCC via internal standards

    • Residents call cabs from phone book or by previous use


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