Tau google technologies for web development
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Events M anagement for PR. TAU – Google Technologies for Web Development. Irena Haikin Adir Zimerman Nitzan Bar Ofir Shechter. Before the event. During the event. After the event. Announcement. Attendants. Lessons learned. Invite People. VIP List. Leverage the success.

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TAU – Google Technologies for Web Development

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Tau google technologies for web development

Events Management

for PR

TAU – Google Technologies for Web Development

Irena HaikinAdirZimermanNitzan Bar OfirShechter


Use case event management

  • Before the event

  • During the event

  • After the event

  • Announcement

  • Attendants

  • Lessons learned

  • Invite People

  • VIP List

  • Leverage the success

  • Creating Buzz

  • Customer retention

Use Case: Event Management

  • Payment in advance


Use case derived problem

  • Administrative overload

  • Low “Attending” credibility

  • Inability to trace who came and who didn’t

  • Inability to Leverage the event while “On Air”

  • No existing customer data base.

  • Adding new customer to my existing base

Use Case: derived problem


Tau google technologies for web development

OUR SULOTION

  • PR Side:

    • One Interface To rule them all

  • Customer Side:

    • Convert Virtual into Actual

  • Owner Side:

    • Customer Smart DB

PR Engine


Milestones future developments

PR Engine

Live Pilot

Check-In UI

Real-time Status

  • The Future:

    • The App as Customer Club

    • Membership ID

    • Global DB

    • Facebook Places, Foursquare,…

Milestones & Future Developments


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