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Achieving an Effect

Achieving an Effect. Chapter 10. What is an effect?. The overall mood, impact, and appeal of a radio production. The ultimate goal of radio production is to achieve an effect—to create an image in the mind of the listener, to communicate a message. More than the message….

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Achieving an Effect

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  1. Achieving an Effect Chapter 10

  2. What is an effect? The overall mood, impact, and appeal of a radio production. The ultimate goal of radio production is to achieve an effect—to create an image in the mind of the listener, to communicate a message.

  3. More than the message… Getting the message across depends on more than simply the validity of the message. It involves pulling their emotional strings—creating a mood of excitement or a feeling of identification. These emotional activators can be turned on and off through radio production.

  4. How a Producer Utilizes Production Elements

  5. Music • Sources of Music: • Your station’s record library • Music Beds supplied by a national advertiser for use by local affiliated businesses • Music beds supplied by companies that specialize in producing them • Original music composed specifically for a certain purpose

  6. When to use music… • when you have a logical reason to do so; when it creates a mood and reinforces a theme • when the music has a logical purpose and fits into the format of your station

  7. When not to use music… • strictly as a reflex; many times you’re better off without it • indiscriminately; remember, it should reinforce the message

  8. Vocals as background… Be careful when using vocals as background for a produced announcement. Mixing vocals with a voice-over can make both the lyrics and the announcer difficult to hear or understand.

  9. Sound Effects A sound effect is generally considered any sound element other than music or speech.

  10. Sources of Sound Effects • Sound Effects Libraries purchased by the station • Recorded by the producer

  11. When to use sound effects… • to save time or words • to inject drama

  12. When not to use sound effects… just because they are there

  13. Coloration of Sound The nuances of sound that give it a particular character. echo, distortion, brightness

  14. Timing and Pace Timing and pace directly affect the mood and the message. It creates an effect…laid back approach vs. a fast approach

  15. Voice Quality Voice quality is the overall image that an announcer’s voice projects. Matching a proper voice and delivery to a message is important.

  16. Sounds of Words Remember, you’re writing for the ear. Also keep in mind that words can evoke moods; the words dine and eat create different moods.

  17. Three General Principles of Copywriting • You’re writing for the ear, not the eye. Long sentences and intricate constructions have no place in radio. Keep sentences short and conversational. • Remember that your writing must be read aloud. Be careful about using commas and dashes. • Pay attention to the technical format. Some stations may differ in how they want certain things written.

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