Digital Marketing Services in Delhi-NCR

1. 5/24/2016 SEARCH MARKUP DIGITAL MARKETING SERVICE BROCHURE Office 2156, Sector 16-A, Vasundhara, Ghaziabad Phone - +91 120 426 1400 Email – info@searchmarkup.com www.searchmarkup.com Digital Marketing Services | Sonu Pandey

2. Table of Contents Digital campaign ...................................................................................................................................... 4 Aim and objectives .................................................................................................................................. 4 Expected results ...................................................................................................................................... 4 Your website ........................................................................................................................................... 4 Marketplace ............................................................................................................................................ 4 Organic search (SEO) ............................................................................................................................... 6 Why you need it ...................................................................................................................................... 6 Technical SEO .......................................................................................................................................... 6 Local SEO ................................................................................................................................................. 7 Increased online brand visibility ............................................................................................................. 8 1. Everything Starts with a Conversation ............................................................................................ 8 2. Planning, analysis and implementation .......................................................................................... 8 3. Optimization ................................................................................................................................... 9 4. Digital marketing strategy and reporting ........................................................................................ 9 Digital marketing strategy- creating your brand’s holistic digital strategy ........................................... 10  Digital Marketing Strategy ............................................................................................................ 11  Search Engine Optimization .......................................................................................................... 11  Social Media Marketing ................................................................................................................ 11  Pay Per Click .................................................................................................................................. 11  Display Advertising / Retargeting ................................................................................................. 11 Advantage of using Google adwords .................................................................................................... 14 Generate website traffic instantly ........................................................................................................ 15 Targeted digital marketing .................................................................................................................... 15 Retargeting ............................................................................................................................................ 15 Social media management and monitoring- creating a conversation with your target market .......... 16 Better user experience and brand management .................................................................................. 16 Reach us and Plan your Project ............................................................................................................ 17 Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 1

3. About US We at Search Markup Digital Marketing create integrated digital campaigns and long term strategies to help you build connections in the digital world. We use the latest technology, innovative digital marketing solutions and dedication to deliver a beautiful product which functions as per your specifications. Why we are different We don’t believe in selling you unnecessary things and whatever doesn’t work for you isn’t sold to you. We keep your interests in mind while providing bespoke digital sizes for all businesses. Our work process We don’t hire outsiders for our work. We carefully plan, analyze and test our products to give you a unique and engaging solutions. We find out all we can about your audience, competitors and accordingly create a plan and a bespoke strategy. Shaping your business for the future As consumer behavior always changes, it’s imperative that we monitor the present market conditions, your consumers and competitors and use the latest technologies to create a rich and engaging user experience while shaping your business for tomorrow. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 2

4. Advantages of digital marketing We personalize your digital marketing campaign so that it eventually leads to an increase in website traffic and revenue. Unlike traditional marketing, digital marketing lets you track each click made and measure every conversion generated. A strong organic search strategy helps reduce your marketing costs, improving your brand visibility helps increase conversions using paid advertisements or sending out beautifully designed email campaigns to targeted customers. As increased web traffic increases your revenue and sales, it’s important you maintain a strong digital marketing campaign using link-attracting unique and relevant content. Experience digital growth As each business and customer is unique with different needs and requirements, we create a bespoke digital strategy befitting your business and customers. As 40% of the world uses the internet, businesses have to develop strategies befitting the future. While it’s still popular buying desktops than mobiles, mobiles do have an important role in the buying process. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 3

5. As about 46% of UK consumers use their mobile for research purposes, organizations without mobile-adapting websites risk not being found on the desktop and delivering consumers to a competitor’s brand. Our digital marketing approach Digital campaign Our digital approach evaluates the present marketplace conditions, learns more about market interaction and finds out more about the consumers’ buying process to structure your aim and objectives. We use creativity and analyze user experience to ensure your digital campaign focuses on achievable goals. As search engines and consumers interpret websites, the campaign will take these factors into consideration. Aim and objectives We will analyze your business aim and objectives to collaborate it with your desired online activities. Expected results Our campaigns lead to increased online brand visibility and website traffic, higher conversions and better keyword rankings. Your website Your website content, color scheme, speed and functionally of your website influences your target audience. We accordingly align your website with your brand and the search engines’ interpretation of your website. Marketplace We carefully consider how your customers interact online, how your target market finds your website and how big your potential customer base is. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 4

6. Let’s talk about the project you have in mind! We are more than eager to listen to your ideas as having a unique strategy without any compromise on accessibility and usability are vital for strong online marketing strategies. Start My Project Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 5

7. STARTING THE PROJECT Organic search (SEO) Organic search (SEO) involves improving website visibility through the search results of popular search engines like Google, Yahoo and Bing. The concept has changed over the years, and today emphasizes on creating and promoting factual and unique content the users require to help improve your search rankings. As natural link- building is also a part, you’ll miss out if you can’t attract high quality links to your website. Why you need it You will not receive any traffic if your consumer can’t find your website. Without traffic, you end up without any return on investment, sales, enquiries or conversions. Only relevant traffic targeted to specific landing pages to sell specific products or services leads to a successful return on investment. With organic search, you have the advantage of building online brand awareness, trust and love so that you are considered an authority in your industry. Technical SEO This involves an in-depth audit of your website to ensure there are no technical drawbacks hindering your website performance. You end up with a collection of proposed recommendations which shape your SEO aims and objectives. Our in-house team or a third-party development team ensures the amendments are correctly implemented. On-page audits ensure your website is built based on SEO industry standards and a website structure with easily accessible content to search engines. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 6

8. Our experienced Glasgow SEO consultants will ensure your practices are not limited to the crawling activities of search engines and there’s nothing in your website that Google or other search engines will consider against their guidelines. They check everything on your site using a structured SEO audit system which is cross-checked against the wider community’s best practices to ensure your business website receives the latest advice and recommendations. Contact Search Markup Digital Marketing if you have any questions about your website’s technical aspects or potential drawbacks as it’s the only Glasgow SEO company which can arrange an in-depth technical SEO audit. Local SEO Local SEO concentrates on using a measured and geographically targeted strategy to attract new visitors to your website through local search result optimization. You need a local SEO each strategy to target your local marketplace and to send the right message to the right people. This is an important strategy for local businesses to drive local trade enquiries. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 7

9. Increased online brand visibility Various SEO strategies help increase your website’s online visibility. The best is writing 100 unique and high-quality content and promoting factual information for your visitors. Other strategies include building links to relevant and high quality websites of your industry, including your website to Google My Business, formatting your website’s technical code, correct use of keywords and headers and creating SEO-friendly URLs. Tools like Google analytics help you monitor your business to improve conversion rates which is important for marketing ecommerce websites. As SEO is not appropriate for all websites, there are other effective Internet marketing strategies to use like paid advertising through pay per click (PPC) campaigns. As search engines always tweak and change their algorithms, this leads to changes in the websites’ average search result positions. As there were more than 500 algorithm tweaks and updates in 2010, businesses should follow Google’s guidelines to ensure they use a white-hat strategy all the time. How we work Careful Execution and Planning Results in Effective Project Management 1.Everything Starts with a Conversation We believe that effective project management is a consequence of careful planning and execution and that everything starts with a conversation wherein we understand your needs and requirements. This helps us develop a vision of your project. 2.Planning, analysis and implementation We here reach a project structure and plan what has to be achieved in the defined time-scales by taking a good look at your business, industry and competitors. After planning everything, we put the plan into action to find out which strategy works best. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 8

10. 3.Optimization Your project requires continuous optimization to increase conversions and meet your aims and objectives. 4.Digital marketing strategy and reporting We can promote your idea and started generating sales/enquiries once your website or mobile app is optimized. We then give monthly deep insights and analysis about your website and mobile app analytics which can be compared to give a deeper insight on the progress of your project. Which matrices will we improve? Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 9

11. Digital marketing strategy- creating your brand’s holistic digital strategy We use tested and proven techniques to create an innovative digital marketing strategy to generate qualified traffic to your website and become an authority in your industry. We analyze and learn all about your business environment and competitors so that we can act better and understand your audience needs. This helps us plan our next steps to show you what we can achieve. We thus achieve what we had set out to by using a structured approach of planning, research, implementation, testing and optimization. As digital marketing campaigns work best with unique and engaging content, we suggest using an intuitive approach which not only reaches your brand ethos but also promotes it in a stunning master-piece. We display your brands, integrity, values and trust in our campaigns promoting your products or services. Our digital campaigns bring together every digital channel to boost your cash flow, increase efficiency and capture relevant data to create a visually stunning end product all in a matter of months. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 10

12. Our Services Digital Marketing Strategy Search Engine Optimization Social Media Marketing Pay Per Click Display Advertising / Retargeting Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 11

13. Digital Marketing Strategy Craft an innovative digital marketing strategy using tested and proven techniques which drive qualified traffic to your website. Rise above competition and become an authority in your industry. Firstly, we will analyse and research your business environment and competitors. We can then act more efficiently and understand exactly what your audience want. This provides us with the opportunity to plan out our next steps and show you exactly what we can achieve. Through a structured approach of research, planning, implementation, testing and optimization we can achieve exactly what we set out to do. Digital marketing campaigns work effectively when they are supported by unique and engaging content. We suggest an intuitive approach which not only delves into your brand’s ethos, but promotes it in a stunning design master- piece. Our campaigns display your brand’s values, integrity and trust while promoting your products or services. Overall, our digital campaigns should bring together every digital channel. Benefit from increased efficiency, boost your cash flow and capture relevant data while creating a visually stunning end product. We are able to create a bespoke strategy for you in a matter of months. Search Engine Optimization Search engine submissions High-quality directory submission Website audits Keyword research Search engine content writing Article creation Local & global search placement Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 12

14. Keyword ranking reports Visitor traffic reports Page title & meta description optimization SERP snippet optimization Video & image optimization Website information architecture Social media marketing Link-building strategy & implementation Online reputation management E-commerce store optimization Blogging strategy Social Media Marketing Social media management is all about creating a conversation, listening and engaging with your audience on various social media channels. In turn this will create trust in the consumer’s mind and your product may be perceived positively. The more your customers are exposed to your brand, through various channels, the more likely they are to respond to your status updates, read information related to your company and become brand advocates. Social media is now seen as a highly efficient customer service management strategy as the majority of consumers now take to the internet to express their opinions of products and services. Social media monitoring and management can protect your brand’s values, trust and loyalty. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 13

15. Pay Per Click We provide a variety of digital marketing solutions which can not only increase website traffic, but also the revenue which is generated from your online shop. Google Adwords is a cost-effective, targeted method of driving the right customer, at the perfect time to your website’s landing page. This type of paid advertising works on a cost-per-click model, whereby you pay Google a specific amount of money per web visitor. The price you pay varies based on the keywords which you wish to target. The cost- per-click varies on many factors, such as marketplace competition. Once you start advertising your adverts are entered into an auction. The more relevant and well-written your adverts perform, the less you end up paying and your adverts will be better positioned. Usually this results in a high click-through-rate and increased volume of clicks. Relevant and well written adverts appear prominently on Google’s search results page. Your adverts are rated by Google and assigned a value. How relevant your advert is deemed depends on how well you have written your advert and how relevant the landing page is to your advert. Advantage of using Google adwords Targeted means to drive relevant traffic to your website -Tracked reporting for website conversions -Reduced monetary risk involved as you only pay for what traffic you receive -Easy to manage, setup or pause -Helps increase prominence in Google’s search results page Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 14

16. Generate website traffic instantly This form of paid advertising can generate qualified traffic straight away. If you have enough budget and achieve a top placement potential customers will see your advert. When consumers are searching for the keyword terms on which you are biding and you have placed a well-written advert, you will start to get clicks the second the advert is matched. Google Adwords advertising is also very agile. Organic search engine marketing or other forms of advertising may take weeks or months to achieve website traffic. With Google Adwords you can adjust your target audience in minutes. Therefore, by being able to adjust your pay per click campaigns instantly, means you can change direction efficiently. Display Advertising / Retargeting A challenge which many businesses can be faced with is how to accurately reach their target market in a cost-effective and timely manner. We can set-up and manage your display advertising and retargeting campaign, which will generate more leads and an increase in conversions. Targeted digital marketing Display advertising can take various formats, from static banners to video advertising. The use of rich media attracts website visitors’ attention, so that they gain interest in the product or service and are compelled to find out more. Retargeting Retargeting or remarketing, as it is commonly known, is central to every digital marketing strategy. Retargeting uses cookies to serve adverts to visitors that are interested in your product or services. This is an effective way of capturing Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 15

17. previous visitors. It is a marketing technique which is often employed by E- commerce businesses to help generate further conversions. Social media management and monitoring- creating a conversation with your target market Social media management involves conversing, listening and engaging with your audience in various social media channels to help develop trust in the consumers’ mind and give a positive image of your product. The more your customers are exposed to your brand through various channels, the higher the chances of their responding to your status updates, reading company related information and becoming brand advocates. Social media is an effective customer service management strategy as many consumers now use the internet to express their opinions of products and services. So our social media agency at Glasgow and Edinburgh will help monitor and manage your brand value, trust and loyalty. Better user experience and brand management Social media management improves customer relationships by managing customer service problems, dealing with customer complaints and engaging with consumers about brand experience. Reach out and engage with your target market through social media platforms while recruiting brand advocates on the way by being proactive and building relationships with followers by providing them with engaging and interactive content. Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 16

18. Contact Us Reach us and Plan your Project 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India Telephone: +91-120-426-1400 Mobile: +91-783-848-5390 Email: info@searchmarkup.com sales@searchmarkup.com support@searchmarkup.com Website: www.searchmarkup.com Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 17

19. Search Markup Digital Marketing 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh Pincode - 201012, India, Telephone- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426 1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com 18