'Vertical marketing' presentation slideshows

INTRODUCTION TO MARKETING MANAGEMENT

884 views • 66 slides

Chapter 12

Chapter 12. Distribution Channels and Logistics Management. Issues Concerning Distribution Channels. What Role Does Physical Distribution Play in Attracting and Satisfying Customers?. What is the Nature Of Distribution Channels?. How do Channel Firms Interact and

622 views • 23 slides

MARKETING MANAGEMENT 1 4 th edition

MARKETING MANAGEMENT 1 4 th edition. 15 Designing and Managing Integrated Marketing Channels. Kotler Keller. How a Marketing Intermediary Reduces the Number of Channel Transactions. Distribution Channel Functions.

656 views • 16 slides