'Value pricing' presentation slideshows

Pricing the Product

Pricing the Product. Chapter Objectives. importance of pricing monetary & non-monetary forms of pricing pricing objectives for planning pricing strategies. Chapter Objectives. using costs, demands, and revenue to make pricing decisions environmental factors

1.04k views • 79 slides

MARKETING MANAGEMENT

MARKETING MANAGEMENT. 14 Developing Pricing Strategies and Programs. What is Price?. Price : is the sum of all values that consumers exchange for the benefits of having or using the product or service. Rent Tuition Fare Rate Commission Wage. Price has many names:. Fee Dues Interest

735 views • 39 slides

Gold Book State and Local Clean Air Measures

315 views • 23 slides

Sit back. Relax. Enjoy. This time is for you! Fall/Winter 2014 Promotions

Sit back. Relax. Enjoy. This time is for you! Fall/Winter 2014 Promotions. Mutualized Promotions Drive Profitability Through: Targeted product utilization Consistency Value pricing Drive Increased Sales Through: Check average Consumer participation Frequency New product awareness.

268 views • 14 slides

Pricing of Services

Pricing of Services. Chapter 17. Pricing of Services. What makes pricing of services more difficult than pricing of goods? For example, why are some services priced higher than other? . Three Key Ways that Service Prices are Different for Consumers. Customer Knowledge of Service Prices

2.22k views • 12 slides

Pricing

Professor Carl Mela BA 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands. Pricing. Agenda. Pricing to Build Equity Measuring the Effect of Price, Promotion, and Advertising on Brand Equity. Pricing to Build Equity.

271 views • 7 slides

PROBLEM: how do you price lane capacity? Charge for it! How much? How?

Value Pricing. PROBLEM: how do you price lane capacity? Charge for it! How much? How?. Differential pricing occurs in sectors. Airline ticket prices: function of remaining seats to be sold Electricity: time of day (afternoon peak higher than overnight) Restaurants

154 views • 7 slides

CARMIKE CINEMAS

CARMIKE CINEMAS. B. Riley & Co. 13 th Annual Investor Conference. May 2012. Disclaimer.

152 views • 0 slides