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Us retail census - PowerPoint PPT Presentation

Trends in the Marketing of Fresh Produce and Fresh-cut Products

Trends in the Marketing of Fresh Produce and Fresh-cut Products. DR. ROBERTA COOK University of California Davis September 2004. TOTAL 2003 U.S. FOOD * SYSTEM: $943.3 BILLION. $498.3 billion food retailing (excluding non-food grocery store sales) 53% of total

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Us retail census - PowerPoint PPT Presentation

Trends in the Marketing of Fresh Produce and Fresh-cut Products