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Upper middle income 2 - PowerPoint PPT Presentation

Segmentation, Targeting and Positioning in International Markets

Segmentation, Targeting and Positioning in International Markets. Developing an international marketing strategy. Segmenting Targeting Positioning. Reasons for Global Market Segmentation. Country Screening Global Market Research Entry Decisions Positioning Strategy Marketing Mix Policy.

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Upper middle income 2 - PowerPoint PPT Presentation

Segmentation, Targeting and Positioning in International Markets