'Tv spend' presentation slideshows

Why Brand Buyers Are The Best Buyers

Why Brand Buyers Are The Best Buyers. Georgia-Pacific Explores Buyergraphics. John Nitti President Activation, Zenith. Douwe Bergsma Chief Marketing Officer, Georgia-Pacific. Karthik Iyer. Chief Operating Officer, Nielsen Catalina Solutions. The Industry Problem.

337 views • 22 slides

151 views • 10 slides

Regional TV Effectiveness Study 2008 - 2010

Automotive: Hyundai i30. Main findings. Regional TV Effectiveness Study 2008 - 2010. Regional TV was a major contributor to most successful new small car launch of past 3 years Regional buyers accounted for 37% of i30 sales in first full year

164 views • 9 slides