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Truck wholesalers - PowerPoint PPT Presentation

Chapter 13

Chapter 13. Retailers, Wholesalers, and Their Strategy Planning. www.mhhe.com/fourps. At the end of this presentation, you should be able to:. Understand how retailers plan their marketing strategies.

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Retailing/ Wholesaling

Retailing/ Wholesaling. 13. Definitions. Retailing All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. Specialty Stores Department Stores Supermarkets. Retailers. Types of Retailers. Discount Stores Convenience Stores

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Truck wholesalers - PowerPoint PPT Presentation

Chapter 13

Retailing/ Wholesaling