'Trade sales promotion' presentation slideshows

Designed by Eric Brengle B-books, Ltd.

9. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University. Sales Promotion and Personal Selling. CHAPTER 16. Learning Outcomes. Define and state the objectives of sales promotion

720 views • 61 slides

Designed by Eric Brengle B-books, Ltd.

10. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Amit Shah Frostburg State University. Sales Promotion and Personal Selling. CHAPTER 18. Learning Outcomes. Define and state the objectives of sales promotion

685 views • 56 slides

Sales Promotion

Sales Promotion. An Extra Incentive to Buy. A Tool to Speed up Sales. Targeted to Different Parties. Sales Promotion.

492 views • 33 slides

Chapter 13

428 views • 28 slides

Spreading the Message: Promotional Strategies

Spreading the Message: Promotional Strategies. What Is Promotion?. Promotional strategy Direct interaction Indirect interaction Promotional goals Product variables Promotional mix. Promotional Goals. Informing Persuading Reminding. The Promotional Mix. Personal selling Advertising

355 views • 23 slides

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. CHAPTER 16. Advertising, Public Relations and Sales Promotion. Basic Facts about Advertising. U.S. advertising expenditure is related to economic conditions.

428 views • 23 slides