'Total audience' presentation slideshows

THE IGMC PLANNING PROCESS

THE IGMC PLANNING PROCESS. Sunarto Prayitno. Background. The first step in the development of an IGMC program is the planning process. The eight-step planning process discusses on the following pages has been used successfully with a number of companies around the world.

618 views • 40 slides

Establishing National Public Reporting in Australia

Establishing National Public Reporting in Australia. International best p ractice in public p erformance r eporting: Sydney, Sunday 7 July 2013. Bernie Harrison: Executive Director Hospital Performance. National Health Reform Act 2011.

441 views • 35 slides

Chapter 5 Advertising: Media Planning

667 views • 23 slides

Total Audience

Total Audience. Measuring newspaper audiences across media. Industry research still measures in silos. Whereas Total Audience gives unduplicated cross media reach. Increased appetite for quality news content. Total Audience methodology. Nationally representative telephone survey

322 views • 16 slides

221 views • 8 slides

215 views • 8 slides

367 views • 7 slides