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Applied Marketing Strategies

Lecture 8. MGT 681. Applied Marketing Strategies. Marketing Ecology. Part 2. Collecting Information and Forecasting Demand. Lecture Agenda. What are the components of a modern marketing information system? What are useful internal records? What makes up a marketing intelligence system?

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581 views • 36 slides

Applied Marketing Strategies

Lecture 3. MGT 681. Applied Marketing Strategies. Review of Concepts. Part 1. Lecture Agenda. Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing changed? What are the tasks necessary for successful marketing?.

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512 views • 29 slides

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Applied Marketing Strategies

Applied Marketing Strategies