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Target marketing strategies - PowerPoint PPT Presentation

Customers, Segmentation, and Target Marketing

Customers, Segmentation, and Target Marketing

Customers, Segmentation, and Target Marketing. 6. C H A P T E R. Buyer Behavior in Consumer Markets. Irrational and unpredictable Can progress through 5 stages (see next slide) Does not always follow these stages in sequence May be characterized by loyalty

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385 views • 35 slides
Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline.

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351 views • 34 slides
Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline.

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532 views • 28 slides
Market Segmentation & Positioning

Market Segmentation & Positioning

Market Segmentation & Positioning. How would a breakfast cereals manufacturer identify which consumers to target for a muesli product?. Market Segmentation & Positioning Session Outlines. Principles of STP & segmentation

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585 views • 28 slides
Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline.

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287 views • 28 slides
Marketing and the Marketing Concept 1.1

Marketing and the Marketing Concept 1.1

Marketing and the Marketing Concept 1.1. Objectives Define marketing List the seven marketing core functions Understand the marketing concept. The Scope of Marketing.

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503 views • 28 slides

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