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Tabloid protocol - PowerPoint PPT Presentation

Keepin it real (time) Cassandra in a real time bidding infrastructure

Keepin it real (time) Cassandra in a real time bidding infrastructure. What is real time bidding (RTB)?. a dynamic auction process where each impression is bid for in (near) real time Advantages are cost efficiency, higher performance and greater granularity with targeting and measurement.

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Tabloid protocol - PowerPoint PPT Presentation

Keepin it real (time) Cassandra in a real time bidding infrastructure