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THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY

THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY . MICHAEL E PORTER HARVARD BUSINESS SCHOOL. JOB OF A STRATEGIST . UNDERSTAND AND COPE WITH COMPETITION NOT ONLY DIRECT COMPETITION DRIVERS OF PROFITABILITY SAME ACROSS INDUSTRIES INTENSE FORCES-DRIVE DOWN PROFITABILITY BENIGN FORCES-DRIVE UP

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Swithcing costs - PowerPoint PPT Presentation

THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY