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Sundry marketing communication elements - PowerPoint PPT Presentation

? 2007 Thomson South-Western

? 2007 Thomson South-Western

Chapter One. Overview of Integrated Marketing Communications. ? 2007 Thomson South-Western. Chapter One Objectives. To introduce the topic of marketing communications (marcom) and identify the tools used by practitioners.

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213 views • 21 slides
? 2007 Thomson South-Western

? 2007 Thomson South-Western

Chapter One. Overview of Integrated Marketing Communications. ? 2007 Thomson South-Western. Chapter One Objectives. To introduce the topic of marketing communications (marcom) and identify the tools used by practitioners.

★ ★ ★ ★ ★

475 views • 16 slides
? 2007 Thomson South-Western

? 2007 Thomson South-Western

Chapter One. Overview of Integrated Marketing Communications. ? 2007 Thomson South-Western. Chapter One Objectives. To introduce the topic of marketing communications (marcom) and identify the tools used by practitioners.

★ ★ ★ ★ ★

298 views • 16 slides
? 2007 Thomson South-Western

? 2007 Thomson South-Western

Chapter One. Overview of Integrated Marketing Communications. ? 2007 Thomson South-Western. Elements of Marketing Communications. Marketing Communications at the Brand Level. A well-known and respected brand is an invaluable asset.

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334 views • 15 slides
? 2007 Thomson South-Western

? 2007 Thomson South-Western

Chapter One. Overview of Integrated Marketing Communications. ? 2007 Thomson South-Western. Elements of Marketing Communications. Marketing Communications at the Brand Level. A well-known and respected brand is an invaluable asset.

★ ★ ★ ★ ★

154 views • 15 slides

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