'Suggest product' presentation slideshows

MANAGING PRODUCTS

MANAGING PRODUCTS. Dr. Vesselin Blagoev. What is a product ?. Anything that can be offered to a market for attention, acquisition or consumption including physical objects, services, personalities, organizations and desires

559 views • 41 slides

446 views • 34 slides

Advertising & Consumer Rights

Advertising & Consumer Rights. Types of Advertising Validity of Information Media. Quick write #1. Advertisers often use celebrity endorsements (statement of approval) to sell their products. Why do you think celebrities might make people want to buy a certain product or service?. consumer.

535 views • 26 slides

Objectives

Objectives. Product Characteristics Building & Managing the Product Mix & Product Lines Brand Decisions Packaging & Labeling. Convenience Products. Shopping Products. Unsought Products. Specialty Products. Consumer-Goods Classification. Buy frequently & immediately Low priced

264 views • 10 slides