'Successful rebate refund programs' presentation slideshows

Chapter 9

Chapter 9. Sales Promotions. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer or end user to either select or purchase a product. F I G U R E 9 . 1. Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates

474 views • 33 slides

Consumer and Trade Promotions

Consumer and Trade Promotions. Chapter 12. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer to either select or purchase a product. . Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates Sampling Bonus packs

530 views • 28 slides

372 views • 25 slides

Consumer Promotions

Consumer Promotions. Chapter 10. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer to either select or purchase a product. . Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates Sampling Bonus packs Price-offs.

284 views • 17 slides