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Successful premiums - PowerPoint PPT Presentation

Chapter Overview

Chapter Overview. 11. Consumer Promotions. Types of consumer promotions Planning for consumer promotions Business-to-business promotions International consumer promotions. Discussion Slide. Coupons. 11. How often do you use coupons? What products do you tend to use coupons to purchase?

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Chapter 9

Chapter 9. Sales Promotions. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer or end user to either select or purchase a product. F I G U R E 9 . 1. Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates

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337 views • 33 slides

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Successful premiums - PowerPoint PPT Presentation

Chapter Overview

Chapter 9