'Strategic business units sbu' presentation slideshows

Chapter 2: Planning Marketing Strategies

Chapter 2: Planning Marketing Strategies. Pride/Ferrell Foundations of Marketing Fourth Edition Prepared by Milton Pressley University of New Orleans. Objectives. Describe the strategic planning process. Explain how organizational resources and opportunities affect the planning process.

427 views • 41 slides

International Strategic Alliances

International Strategic Alliances. Rob Fuller Director of Entrepreneurial Programs Beyster Institute. International Strategic Alliances. Why use alliances? Options for creating partnerships How to make alliances work. Basic Approach to Globalization. Create a competitive advantage

300 views • 18 slides

Tools for Innovation Management

Tools for Innovation Management. Prasada Reddy Lund University, Sweden. Scanning the Internal Environment 1. Internal Factors & Innovation Management Corporate Strategy (CS) - defines the objectives for technology/innovation strategy.

311 views • 17 slides

Micro-economics of Innovation V

Micro-economics of Innovation V. The Core Competence of the Corporation Prahalad & Hamel (1990). GTE vs. NEC 1.

153 views • 14 slides

Strategic Planning and Execution

180 views • 13 slides