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Chapter 17:Outlet Seldection and Purchase

Chapter 17:Outlet Seldection and Purchase. Perceived risk associated with purchases Social cost Financial cost Time cost Effort cost Physical cost. Outlet Choice vs. Product Choice. Outlet first, brand second Brand first, outlet second Simultaneous decisions. Impulse Purchase.

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Store wom - PowerPoint PPT Presentation

Chapter 17:Outlet Seldection and Purchase