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Lecture 1 Effectuation and the Effectual Design Cycle

Lecture 1 Effectuation and the Effectual Design Cycle. Effectuation. A logic of thinking that uniquely serves entrepreneurs in starting businesses Provides a way to control a future that is inherently unpredictable . The Entrepreneurial Quadrant. Why Effectuation?.

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Effectuation: The Entrepreneurial Method Saras Sarasvathy

Effectuation: The Entrepreneurial Method Saras Sarasvathy. With inputs from: Nicholas Dew Edward Freeman Brent Goldfarb Graciela Kuechle Jeanne Liedtka Anil Menon Stuart Read Herbert Simon S. Venkataraman Robert Wiltbank. Entrepreneurship as Method.

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With inputs from: Ian Ayers Nicholas Dew William Forster Edward Freeman Brent Goldfarb

What Works? The Entrepreneurial Method IEEC Coventry Sep 2011 Saras Sarasvathy University of Virginia Darden Graduate School of Business. With inputs from: Ian Ayers Nicholas Dew William Forster Edward Freeman Brent Goldfarb Susan Harmeling Graciela Kuechle. EFFECTUATION

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Stakeholder commitments - PowerPoint PPT Presentation

Lecture 1 Effectuation and the Effectual Design Cycle

Effectuation: The Entrepreneurial Method Saras Sarasvathy

With inputs from: Ian Ayers Nicholas Dew William Forster Edward Freeman Brent Goldfarb