'Sponsorship objectives' presentation slideshows

What Sponsors Want 2007 Annual Business To Business Research -Data Summary-

What Sponsors Want 2007 Annual Business To Business Research -Data Summary-. Table of Contents. I. METHODOLOGY p.3. II. RESPONDENT PROFILE p.5. III. SPONSORSHIP SPENDING AND INVOLVEMENT p.11. IV. RESEARCH CONSIDERATIONS p.30. V. PROPERTY PERCEPTIONS p.41.

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Sponsorships

272 views • 13 slides

Sponsorship Management

Sponsorship Management. MKT 3865 Dr. Don Roy. Steps in Sponsorship Management. Define the target audience Set objectives Select the sports property Establish a budget Develop an activation plan Measure effectiveness. Sponsorship Objectives. Create brand awareness

407 views • 12 slides

1.11

1.11. Types of Sponsorship Objectives. Two types of sponsorship objectives are: Direct sponsorship objectives, which have a short term impact on consumer behavior and are focused on increasing sales

248 views • 8 slides