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Source advertising age - PowerPoint PPT Presentation

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 15. CHAPTER. Advertising and Public Relations. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Discuss the effects of advertising on market share and consumers

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Promoting Products Using Interactive and Integrated Marketing Communications

Promoting Products Using Interactive and Integrated Marketing Communications. Change & Promotion Mix. Definition- Promotion inform people Promotion Mix Integrated Marketing Communication (IMC) Change Technology Build Relationships Interactivity. Factors That Affect The Promotion Mix.

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365 views • 25 slides

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Source advertising age - PowerPoint PPT Presentation

MKTG

Promoting Products Using Interactive and Integrated Marketing Communications