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Sony d - PowerPoint PPT Presentation

Irwin/McGraw-Hill

C H A P T E R S I X . CONSUMER BEHAVIOR. Irwin/McGraw-Hill. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Outline the stages in the consumer decision process. Distinguish among three variations of the consumer decision process: routine, limited, and extended problem solving.

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Sony d - PowerPoint PPT Presentation

Irwin/McGraw-Hill