'Social media triage' presentation slideshows

How to Become a Social Business

Many companies are struggling with how to integrate social into the marketing mix. But the real question is how to become a social business. The fact is, most marketing sucks. And only truly helpful content and active customer engagement can lead businesses to succeed in today's hyper-connected, real-time, social and mobile business environment.

1.63k views • 38 slides

What is social

1.8k views • 34 slides

Integrating Social Media Into Your Marketing Mix

What is social media? What is its impact to business and how can we integrate social media into the marketing mix? These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.

2.06k views • 25 slides