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Data collection: zapping and (lack of) attention

Attention Dispersion (see Fig 1. p. 765). Data collection: zapping and (lack of) attention. Eye?tracking. ? A ttention distraction can be captured by on-screen dispersion using eye-tracking technology. What are the major causes of ad avoidance?. 0 25 50 75%.

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Single brand exposure - PowerPoint PPT Presentation

Data collection: zapping and (lack of) attention