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Several resemblances - PowerPoint PPT Presentation

Making Reasonable Arguments

Making Reasonable Arguments. Claims and Evidence. Making Reasonable Arguments. Remember that in an argument essay your purpose is to persuade In order to convince readers that your position is correct, you need to offer valid reasons Do this by: Making reasonable claims Giving evidence.

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Effectiveness

Effectiveness. How well does the advertisement communicate its central message to the target market? How well do the various features of the advertisement work? All effective? All ineffective? Mix of effective and ineffective? One or two paragraphs. Persuasive Appeals.

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Several resemblances - PowerPoint PPT Presentation

Making Reasonable Arguments

Effectiveness