'Semantic differential scales' presentation slideshows

Image Profile of Major vs. Commuter Airlines

818 views • 81 slides

Comparative Scaling

Comparative Scaling. Some Key Concepts. Measurement Assigning numbers or other symbols to characteristics of objects being measured, according to predetermined rules. Concept (or Construct) A generalized idea about a class of objects, attributes, occurrences, or processes.

895 views • 36 slides

Evaluating Usability

Evaluating Usability. Data & Analysis. Types of Data. And how to read them. What types of data are relevant to our interests? .

444 views • 31 slides

Marketing 334 Consumer Behavior

Marketing 334 Consumer Behavior. Chapter 16 Alternative Evaluation and Selection From: Consumer Behavior , 10 th ed. By Hawkins, Mothersbaugh and Best. Alternative Evaluation and Selection. How Consumers Make Choices. In reality, all consumers have bounded rationality

870 views • 26 slides

Pain

Pain. Types of Pain. Acute Pain Complex combination of sensory, perceptual, & emotional experiences as a result of a noxious stimulus Mediated by rapidly conducting nerve pathways & associated with increased muscle tone, heart rate, & blood pressure (sympathetic nervous system response)

414 views • 22 slides

Psychological Measurements in Sport and Exercise

Psychological Measurements in Sport and Exercise. HPER 3150 Dr. Ayers. Affective Domain. Trait vs. State Stable/Consistent Situational General vs. Sport Specific TEOSQ Anxiety Assessment for Wrestlers Dimensionality Hard to isolate one component of most characteristics.

476 views • 17 slides

MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION AND SCALES

1.81k views • 12 slides

Measuring attitudes

720 views • 11 slides

Measuring attitudes

561 views • 11 slides

Indices and Scales

Indices and Scales. Indices. Use sets of responses to questions to provide measures of underlying constructs Each question that makes up an index constitutes an individual indicator for that construct

222 views • 7 slides