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Lecture 1 Effectuation and the Effectual Design Cycle

Lecture 1 Effectuation and the Effectual Design Cycle. Effectuation. A logic of thinking that uniquely serves entrepreneurs in starting businesses Provides a way to control a future that is inherently unpredictable . The Entrepreneurial Quadrant. Why Effectuation?.

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Sellable products - PowerPoint PPT Presentation

Lecture 1 Effectuation and the Effectual Design Cycle