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Exploratory Research Design: Qualitative Research

Exploratory Research Design: Qualitative Research. MKTG 3350: MARKETING RESEARCH Yacheng Sun Leeds School of Business. 1. Dr. Yacheng Sun, UC Boulder. Figure 6.1 Relationship of Qualitative Research to the Previous Chapters and the Marketing Research Process. Focus of This Chapter.

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Buying From the Heart Not the Mind

Laddering: a Means-End Theory in-depth probing approach which attempts to uncover the link between product attributes, personal outcomes (consequences), and values that serve to structure the components of the cognitive and emotional network in a consumer's mind.

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Chapter Six

Chapter Six. Chapter Six. Chapter Six. Lecture plan. Primary Data: Qualitative vs. Quantitative Research. A Classification of Qualitative Research Procedures. Figure 6.3 A Classification of Marketing Research Data. Figure 6.3 A Classification of Marketing Research Data. Marketing

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Select focus group participants - PowerPoint PPT Presentation

Exploratory Research Design: Qualitative Research

Buying From the Heart Not the Mind

Chapter Six