'Segmentation criteria' presentation slideshows

WHAT IS MARKETING?

Marketing is a relationship based value exchange and covers a wide range of analysis and tactics. Often marketing is confused with advertising or sales (bundled up as one of the same), but ultimately, sales and advertising are tactics of Marketing. This slide deck is a comprehensive walk through of marketing.

446 views • 37 slides

505 views • 29 slides

Market analysis

Segmentation, targeting, Positioning, Mapping. Market analysis. Maher ARAFAT, June, 2010. Market Analysis. Knowing about markets is important, but businesses also need information about customers. Not all of us like or buy the same thing (music, food, books or shops).

280 views • 14 slides

International market selection (IMS)

International market selection (IMS). Segmentation and targeting http://wps.pearsoned.co.uk/ema_uk_he_hollensen_essglobmark_1/99/25468/6519957.cw/index.html. Most information in this presentation are from the source: Hollensen, Global Marketing 4e, Pearson Education 2008. IMS and segmentation.

447 views • 13 slides

Lessons Learned # 4

233 views • 5 slides

Market analysis

Segmentation, targeting, Positioning, Mapping. Market analysis. Maher ARAFAT, June, 2010. Market Analysis. Knowing about markets is important, but businesses also need information about customers. Not all of us like or buy the same thing (music, food, books or shops).

156 views • 0 slides