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Search product factors long - PowerPoint PPT Presentation

Chapter 16

Chapter 16 . Consumer Decision Making. Table 16.1 Types of Purchase or Consumption Decisions. DECISION CATEGORY. ALTERNATIVE A. ALERNATIVE B. Basic purchase or consumption decision. To purchase or consume a product (or service). Not to purchase or consume a product (or service).

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Chapter 16

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK. Chapter 16. Consumer Decision Making and Beyond. Levels of Consumer Decision Making. Extensive Problem Solving. Limited Problem Solving. Routine Response Behavior. Models of Consumers: Four Views of Consumer Decision Making.

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Search product factors long - PowerPoint PPT Presentation

Chapter 16

Chapter 16