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The TelstraClear team wanted the tools to appear visually interesting and attractive

The TelstraClear team wanted the tools to appear visually interesting and attractive

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Communication CASE STUDY (20 Marks) The TelstraClear team wanted the tools to appear visually interesting and attractive, and to keep the text firstperson and friendly. The exception to this is in emergency situations when messages and commands require more immediacy. In these instances popup templates have been designed that relay the situation using ‘emergency’ colours of oranges and reds. A series of visual templates have also been developed for specific audiences, as well as sets of screensavers (customer profiles and staff benefits, for example) so each has a specific look and feel. TelstraClear recognized from the start that the tools, particularly the screensavers, need to be current and change regularly to maintain their impact and interest. SnapMags are now being adopted by various business groups across the organization to target specific information and news to their teams, and popup alerts are also starting to be used by project teams. They can see the value add the popups provide with instant messaging and fewer emails. Also, there is added value in being able to track who has – or hasn’t read – the popups. We’ve now go to the point where teams are coming to us and asking “can we use SnapComms too…” The bright, fun and colourful screensavers have met with overwhelming appreciation and staff are enthusiastic about new ones. They are simple to execute and are immediate and impactful.” Head of Communications, Diane Robinson Answer the following question. Q1. Why TelstraClear have found screensavers invaluable? Explain the benefits of screensavers. Q2. Comment on the Head of Communications, statement “They are simple to execute and are immediate and impactful.” Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Ability to swap content out quickly —Prior to rolling out the SnapComms solution

Ability to swap content out quickly —Prior to rolling out the SnapComms solution

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 BUSINESS COMMUNICATION CASE STUDY (20 Marks) Ability to swap content out quickly —Prior to rolling out the SnapComms solution, the insurance company were limited to what they could put on staff screensavers. This was due to the fact that pushing out screensaver content to staff computers was only done once per quarter, so the ability to change what was displayed was time consuming for the desktop team. With the SnapComms Screensaver Messages solution, the Communications team have complete control of when screensavers are displayed, how many are displayed at once, and they now have the additional benefit of being able to target specific screensavers to different parts of the business. The assigned message administrators can deploy a screensaver whenever they need to, without engaging the Desktop Support team to push it out manually, making the whole process a lot more efficient. SnapComms has addressed the issues that were impacting staff communications at the insurance company. Important communications now get the cut through they need in order to keep staff informed of potential issues at their location in real time. The Communications team now has the ability to run targeted internal communications campaigns without having to rely on the desktop support team. And the Compliance manager has the ability disseminate compliance communications across the business, with an eye to the future of being able to quiz staff on policies and track results in real time. Answer the following question. Q1. Give an overview of the case Q2. “SnapComms does more than just reduce email overload” Comment. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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