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Right donors - PowerPoint PPT Presentation

The Donor Journey How to Make it Long & Fruitful

The Donor Journey How to Make it Long & Fruitful. Tobin Aldrich Fundraising Director WWF-UK. What do we want from our donors?. Net income Long-term relationships Predictable income Multiple products or engagements Measured by: net lifetime value (LTV). A Profitable Journey.

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Right donors - PowerPoint PPT Presentation

The Donor Journey How to Make it Long &amp; Fruitful

The Donor Journey How to Make it Long & Fruitful