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Retail travel services - PowerPoint PPT Presentation

Retail Travel Services (TM 334) Lecture 5 OPERATIONS (Cont.)

Retail Travel Services (TM 334) Lecture 5 OPERATIONS (Cont.). Consumer Price Sensitivity FACTORS AFFECTING PRICE SENSITIVITY. Size of household expenditure per year. Size of item expenditure per trip. Perceived substitutability of products within category.

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Retail travel services (TM 334) Lecture 4

Retail travel services (TM 334) Lecture 4. OPERATIONS. Retail pricing:. The pricing technique used by most retailers is cost-plus pricing . This involves adding a mark-up amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing.

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Retail travel services - PowerPoint PPT Presentation

Retail Travel Services (TM 334) Lecture 5 OPERATIONS (Cont.)

Retail travel services (TM 334) Lecture 4