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Measuring the True Value of Public Relations How an AMEC initiative changed the way PR Measurement was seen November 20

Measuring the True Value of Public Relations How an AMEC initiative changed the way PR Measurement was seen November 2012. Seven Principles of PR Measurement. Importance of Goal Setting and Measurement Measuring the Effect on Outcomes is Preferred to Measuring Outputs

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Relevant target groups - PowerPoint PPT Presentation

Measuring the True Value of Public Relations How an AMEC initiative changed the way PR Measurement was seen November 20